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Electra
Discontinued: 2020
The Rat Fink was Electra’s collaboration with Ed “Big Daddy” Roth’s estate.
The bike was a poison-green cruiser with curved hydroformed frames.
Electra co-founder Jeano Erforth spent a lot of time at Southern California hot rod hangouts to secure licensing rights, attracting car enthusiasts to cycling.
The bike featured triple-crown forks and 3” Fatti-O tires, forming the foundation for Electra’s popular Attitude Cruiser Collection until its discontinuation.
Discontinued: 2019
Electra’s Stream Ride series were the company’s first hot rod-inspired designs, featuring exaggerated frame lines and cool paint jobs with flames.
These cruisers incorporated chopper elements like shortened rear fenders and elongated forks, and they carried names like “Rockabilly Boogy” and “Rat Rod.”
The series even offered custom balloon tires with flame-patterned tread.
Discontinued: 2010
The Townie introduced Electra’s revolutionary Flat Foot Technology, a patented frame that allows riders to place their feet flat on the ground while seated.
Designed by founder Benno Bänziger to make cycling as intuitive as walking.
Between 2015 and 2019, its successors became America’s best-selling bikes.
Discontinued: 2015
The Amsterdam represented Electra’s modern interpretation of the Dutch city bike, blending comfort with elegant European styling.
In 2008, special editions featured designs from legendary artist Alexander Girard, with models like Madonna and La Fonda Del Sol now considered collector’s items.
A 2008 CPSC recall for chain-derailment risks in certain frames prompted Electra to redesign the series before discontinuing it in 2015.
Its influence persists in today’s Trek-powered “Commute Go!” e-bikes.
Discontinued: 2020
The matte black Cruiser 1 became a staple in Electra’s lineup for nearly a decade.
It offered simplicity with its understated finish and single-speed drivetrain.
This model’s lightweight aluminum frame, classic swept-back handlebars, and spring-cushioned seat made it a neighborhood favorite at a sub-$400 price point.
Discontinued: 2020
The Steel 7D offered Electra’s signature comfort in a more affordable package.
It featured a steel frame paired with a 7-speed derailleur.
This versatile model balanced the company’s flair for style with everyday utility.
It was popular among beginners and casual riders.
Discontinued: 2020
The Ghost Rider belonged to Electra’s Attitude Cruiser collection.
Its stretched frame design resembled custom motorcycles.
It was available in 3-speed configurations and shared design elements with the Rat Fink.
Discontinued: 2018
The Moto 3i combined urban practicality with cruiser comfort.
It featured 29-inch wheels, mechanical disc brakes, and a 3-speed internal hub.
It was designed as a city cruiser with more robust components than traditional beach cruisers.
Kind of middle ground in Electra’s lineup.
The model was replaced in 2018 by the Super Moto 8i, which had 27.5-inch wheels, wider tires, hydraulic disc brakes, and an 8-speed internal hub.
Discontinued: 2019
Electra’s first e-bike merged cruiser styling with an SRAM automatic-shift hub motor and battery rack.
The minimalist system provided up to 30 miles of pedal-assist without cluttering the handlebars with displays—perfect for casual riders.
Priced under $2,000 at launch, it ranked among the most affordable mainstream e-bikes for its time.
Discontinued: 2020
Released alongside the Rat Fink, the Pink Fink targeted female riders with identical frame geometry but in vibrant pink.
The model shared the same curved frame design and chopper-inspired features as its green counterpart.
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