Slogans

The history of sogans and taglines began as straightforward product descriptions in early print advertisements, simply stating what items did or cost. As markets grew crowded in the mid-20th century, advertisers discovered that memorable phrases could distinguish brands and embed themselves in consumer memory. What started as "Ivory Soap - 99 44/100% Pure" evolved into Nike's "Just Do It" – transforming from literal descriptions into emotional triggers that capture brand essence and consumer aspiration in just a few carefully chosen words.

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