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© History Oasis
1987-1995
Think Coffee Was Used In Early Starbucks Print Ads Emphasizing Coffee Quality And The “Third Place” Concept Between Work And Home. This First Major Campaign Coincided With New Uniforms That Changed From Brown To Green Aprons.
1995-2005
This Fast Food Slogan Was Used With Television Commercials Showing Office Workers Escaping Stressful Workdays With Bottled Frappuccinos. Print Ads Featured Other Taglines Like “Stealing A Moment For Yourself In The Afternoon.” Starbucks Acquired The Frappuccino Recipe When They Bought The Coffee Connection In 1994. The Drink Originated In Boston And Has Been Synonymous With Starbucks Ever Since.
2005-2012
Campaigns With This Slogan Showcased Real Customer Moments—First Dates, Business Meetings, Family Conversations—All Happening Over Starbucks Coffee. Television Spots Were Littered With Emotional Connections Rather Than Product Features. This Slogan Positioned Starbucks As Life’s Backdrop While Opening 1,500 Stores Annually.
2002-2015
The Campaign To Promote Starbucks’ Double Shot. High-Energy Commercials Used This Slogan To Target Busy Professionals With Fast-Paced Editing And Urban Soundtracks. Billboard Campaigns Emphasized Afternoon Energy Boosts Over Traditional Coffee Moments. The Canned Espresso Drink Competed Directly With Red Bull And Monster. Marketing Positioned It As Workday Fuel Rather Than A Leisure Beverage.
2010s
Digital Campaigns Were Used With This Slogan To Highlight Small Daily Pleasures Enhanced By Starbucks Visits. Social Media Content Focused On Personalization And Mobile App Convenience. This Internal Brand Philosophy Emphasized Transforming Ordinary Moments Through Coffee. The Timing Was Perfect. Mobile Ordering Launched In 2014, Reaching 31% Of Transactions By 2018.
2000s-Present, Seasonal
Starting In The 2000s, Starbucks Launched This Seasonal Slogan And Campaign Just For The Winter Holidays. Every Year, Television Commercials Feature Families Gathering With Holiday Drinks Like Peppermint Mocha And Eggnog Latte. Red Cup Designs Spark Deliberate Controversy Each November, Generating Massive Free Media Coverage. Print Ads Emphasize Seasonal Flavors And Gift Card Promotions. Simple Design Changes Create Nationwide Cultural Debates, Turning Cups Into Political Symbols.
2010s-Present, Seasonal
Another Seasonal Slogan, But This Time For The Summer. Bright, Colorful Campaigns Showcase Frappuccino Variations And Cold Brew Innovations. Instagram-Focused Marketing Have Turned Limited-Time Drinks Into Viral Content. Influencer Partnerships Amplify Seasonal Menu Launches Across Social Platforms. Summer Campaigns Drive 20% Of Annual Revenue Through Cold Beverages, Creating Purchase Urgency Through Scarcity Marketing.
2020, UK Only
The Slogan Was Created Just For The Island Nation Across The Pond. Featuring An Emotional Television Commercial, James, A Transgender Person, Finally Hears His Chosen Name Called At Starbucks. The Channel 4 Award-Winning Campaign Generated Widespread Media Coverage And Social Media Discussion. Partnership With Mermaids Charity Included Special Cookie Sales With Donated Profits. Real Customers Shared Similar Stories, Creating Authentic User-Generated Content.
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