3 min read
LIST OF MOBILE & TELECOM SLOGANS
- Reach out and touch someone (1979-1990s) - AT&T
- The clear alternative to cellular (1990s) - Sprint
- Where you at? (Early 2000s) - Boost Mobile
- Can you hear me now? (2002-2011) - Verizon
- Done (2004) - Nextel
- Get More (2005) - T-Mobile
- There’s a map for that (2009) - Verizon
- Rethink Possible (2010s) - AT&T
- The un-carrier (2013-present) - T-Mobile
REACH OUT AND TOUCH SOMEONE
(1979-1990s) - AT&T
When long-distance calls cost real money, AT&T made them feel essential. The slogan turned expensive phone calls into acts of love and became part of everyday conversation.
THE CLEAR ALTERNATIVE TO CELLULAR
(1990s) - Sprint
Sprint battled static-filled analog networks with digital clarity in the form of a slogan. While competitors dropped calls, Sprint promised crystal-clear conversations as “the clear alternative to cellular.”
WHERE YOU AT?
(Early 2000s) - Boost Mobile
Boost Mobile spoke to urban youth in their campaigns. The casual “where you at?” captured their rebellious spirit while promoting walkie-talkie phones that connected friends instantly.
CAN YOU HEAR ME NOW?
(2002-2011) - Verizon
Paul Marcarelli traveled America asking, “Can you hear me now?” and made network reliability Verizon’s brand. The Verizon slogan and campaign drove massive growth and made him telecom’s most famous face.
DONE
(2004) - Nextel
Nextel’s push-to-talk radios revolutionized business talk. One word — “done” — captured instant communication that got work finished without phone tag or delays.
GET MORE
(2005) - T-Mobile
T-Mobile challenged bigger rivals by promising customers could “get more.” More minutes, features, and value. The slogan positioned them as the underdog with better deals.
THERE’S A MAP FOR THAT
(2009) - Verizon
Verizon mocked AT&T’s iPhone ads with coverage maps. The parody “there’s a map for that” became their weapon in the network wars.
RETHINK POSSIBLE
(2010s) - AT&T
After iPhone network struggles, AT&T needed fresh positioning with a new slogan. “Rethink possible” promised they could handle smartphone demands and next-generation services.
THE UN-CARRIER
(2013-present) - T-Mobile
T-Mobile declared war on industry practices. “The un-carrier” revolution eliminated contracts, simplified pricing, and positioned them as the customer-first rebel.
