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© History Oasis
(1979-1990s) - AT&T
When long-distance calls cost real money, AT&T made them feel essential. The slogan turned expensive phone calls into acts of love and became part of everyday conversation.
(1990s) - Sprint
Sprint battled static-filled analog networks with digital clarity in the form of a slogan. While competitors dropped calls, Sprint promised crystal-clear conversations as “the clear alternative to cellular.”
(Early 2000s) - Boost Mobile
Boost Mobile spoke to urban youth in their campaigns. The casual “where you at?” captured their rebellious spirit while promoting walkie-talkie phones that connected friends instantly.
(2002-2011) - Verizon
Paul Marcarelli traveled America asking, “Can you hear me now?” and made network reliability Verizon’s brand. The campaign drove massive growth and made him telecom’s most famous face.
(2004) - Nextel
Nextel’s push-to-talk radios revolutionized business talk. One word — “done” — captured instant communication that got work finished without phone tag or delays.
(2005) - T-Mobile
T-Mobile challenged bigger rivals by promising customers could “get more.” More minutes, features, and value. The slogan positioned them as the underdog with better deals.
(2009) - Verizon
Verizon mocked AT&T’s iPhone ads with coverage maps. The parody “there’s a map for that” became their weapon in the network wars.
(2010s) - AT&T
After iPhone network struggles, AT&T needed fresh positioning. “Rethink possible” promised they could handle smartphone demands and next-generation services.
(2013-present) - T-Mobile
T-Mobile declared war on industry practices. “The un-carrier” revolution eliminated contracts, simplified pricing, and positioned them as the customer-first rebel.
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