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© History Oasis
(1979-1990s) - AT&T
When long-distance calls cost real money, AT&T made them feel essential. The slogan turned expensive phone calls into acts of love and became part of everyday conversation.
(1990s) - Sprint
Sprint battled static-filled analog networks with digital clarity in the form of a slogan. While competitors dropped calls, Sprint promised crystal-clear conversations as “the clear alternative to cellular.”
(Early 2000s) - Boost Mobile
Boost Mobile spoke to urban youth in their campaigns. The casual “where you at?” captured their rebellious spirit while promoting walkie-talkie phones that connected friends instantly.
(2002-2011) - Verizon
Paul Marcarelli traveled America asking, “Can you hear me now?” and made network reliability Verizon’s brand. The Verizon slogan and campaign drove massive growth and made him telecom’s most famous face.
(2004) - Nextel
Nextel’s push-to-talk radios revolutionized business talk. One word — “done” — captured instant communication that got work finished without phone tag or delays.
(2005) - T-Mobile
T-Mobile challenged bigger rivals by promising customers could “get more.” More minutes, features, and value. The slogan positioned them as the underdog with better deals.
(2009) - Verizon
Verizon mocked AT&T’s iPhone ads with coverage maps. The parody “there’s a map for that” became their weapon in the network wars.
(2010s) - AT&T
After iPhone network struggles, AT&T needed fresh positioning with a new slogan. “Rethink possible” promised they could handle smartphone demands and next-generation services.
(2013-present) - T-Mobile
T-Mobile declared war on industry practices. “The un-carrier” revolution eliminated contracts, simplified pricing, and positioned them as the customer-first rebel.
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