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AriZona
AriZona marketed Lite Chocolate Fudge Float as a chocolate, egg cream beverage. It was one of AriZona’s first attempts to recreate a popular classic soda fountain drink, but the drink floated away without much explanation.
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AriZona partnered with basketball legend Shaquille O’Neal to create Shaq Soda, which came in four cream soda flavors. But, critics attacked O’Neal for promoting high-sugar sodas while advocating against diabetes. His hypocritical stance led to poor sales and controversy, which ended in the soda’s discontinuation after three years.
Cowboy Cocktails were experimental fruit cocktails that featured unusual flavor combinations, such as vanilla cola and chocolate-covered cherries. They showed that AriZona was willing to test unconventional taste profiles.
Lime Rickey was a popular carbonated tea beverage attempting to recreate the classic American soda fountain drink. Though discontinued, it does reappear from time to time.
Richard Prince Lemon Fizz was named after the famous artist Richard Prince. It was a variant of AriZona’s soda line. It was another drink part of their character-branded soda experiments that never gained commercial success.
Another character-branded carbonated flavor, Golden Bear Strawberry, featured a dazzling berry flavor. Like other fizz variants, it failed to establish a foothold in the market.
This was a special herbal tea honoring Nelson Mandela, featuring African Rooibos (red tea). This limited edition represented AriZona’s occasional ventures into culturally significant or commemorative beverages.
AriZona Extra Sweet came in a larger container with enhanced sweetness levels. The format failed to gain acceptance, likely due to the company’s strong association with their iconic 23-ounce “big can” size and 99-cent price point.
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