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Dodge
1914-1920s
The Dodge Brothers built their car company on this simple promise. John and Horace Dodge had supplied parts to Ford before launching their own vehicle in 1914. Their first car, "Old Betsy," proved their commitment to quality engineering. Both brothers died from Spanish flu in 1920, but their focus on dependability shaped the brand for decades.
1920s-1967
This became Dodge's longest campaign, running nearly 50 years. The word "dependability" became so tied to Dodge that dictionaries added it by 1930. Customers praised their cars' tough construction. Dodge found its place as Chrysler's middle option between budget Plymouth and luxury Chrysler models.
1966-1967
Dodge jumped into the muscle car wars with this bold car slogan. Actress Pamela Austin became the "Dodge Rebellion Girl," surviving comic disasters in over 20 commercials. She faced falling chandeliers and speeding trains, always ending with "The Dodge Rebellion wants you!" Austin became so popular that executives worried she outshone the cars. Research showed 87% of people linked the rebellion to Dodge.
1968-1969
Joan Parker replaced Austin as Dodge showcased the new Charger. The campaign launched the "Scat Pack" — five performance cars with distinctive bumblebee stripes. Buyers could "catch the fever" by checking performance options on their order forms. The Scat Pack included the Swinger 340, Dart 340 GTS, Coronet R/T, Super Bee, and Charger R/T.
1969
Dodge borrowed from Western movies with this special edition slogan. Roy Rogers said, "The good guys wore white hats," and Dodge applied this to luxury packages. These versions focused on comfort over raw power, adding vinyl tops, better interiors, and chrome details to Chargers, Darts, Polaras, and Coronets.
1970-1971
Commercials ended with women saying, "If you could [blank], you can be Dodge material." Dodge wanted to reach beyond their usual buyers. The tagline suggested that owning a Dodge was about attitude and capability, not just needing a car.
1982-1989
Dodge launched this patriotic campaign while Chrysler fought financial troubles. The brand worked to rebuild its image during tough times. Ironically, Dodge partnered heavily with Mitsubishi, rebadging Japanese models like the Colt and Stealth. Chevrolet later borrowed this same slogan in 2005.
1992-2000
Dodge returned to performance with the 1992 Viper, featuring an aluminum V10 engine and composite body. Edward Herrmann narrated TV ads throughout the decade. The campaign introduced the redesigned Intrepid sedan, which looked nothing like the boxy Dynasty it replaced.
2000-2001
This short-lived slogan positioned Dodge as the bold alternative to ordinary cars. The campaign was part of the company's biggest advertising push in 85 years. Dodge wanted to offer something bolder and more exciting than its competitors.
2001-2007
This memorable slogan targeted truck buyers and emphasized bold living. The campaign coincided with Ram's rise and featured comedian Jon Reep asking, "That thing got a Hemi?" The commercials became a cultural hit and drove Hemi engine sales.
2007-2010
Dodge dropped "by the horns" to appeal beyond truck drivers. Rising gas prices hurt pickup sales, so the brand wanted a broader message. The simplified slogan worked well for cars like the Caliber and Avenger.
2010-present
Launched in 2010, this slogan fights the rise of automotive technology and self-driving features. Dodge positioned itself as the alternative to hands-free parking and autonomous driving. The message is clear: Dodge builds cars for people who love driving.
2010-present
Recently, Ram Trucks adopted this Western theme when they split from Dodge in 2011. The 2013 Super Bowl ad "So God Made a Farmer" became legendary, featuring Paul Harvey's 1978 speech. The two-minute commercial won praise and helped Ram donate $1 million to Future Farmers of America based on YouTube views.
2014-present
Dodge's 100th anniversary brought the "Wisdom" commercial featuring centenarians sharing life advice. The ad won 2015's Automotive Ad of the Year. Each person was identified by name and birth year, celebrating people from the era when Dodge Brothers was independent.
2016-present
This clever wordplay says Dodge handles grocery runs and school pickups while delivering track performance. You don't have to choose between practical and fun. Dodge promises both in one car.
2021-present
Today, Dodge celebrates over-the-top performance as the path to winning. Its newest campaign targets customers who want massive power and excitement. Excess becomes a strength, not something to apologize for.
2021-present
Most recently, Dodge released this environmental message, which debuted at Stellantis' EV Day with the electric Charger SRT Daytona concept. Dodge promises to keep performance while going electric. Even battery-powered Dodge cars will deliver the power and excitement the brand built its reputation on.
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