LITTLE CAESARS SLOGANS OVER THE YEARS

LIST OF LITTLE CAESARS SLOGANS

• Pizza! Pizza! (1979-1998, 2012-Present)
• Pan! Pan! (1988-1990s)
• Pizza for a Buck (1993-1994)
• Hot-N-Ready (1997-Present)
• Deep! Deep! Dish Pizza (2013-Present)

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PIZZA! PIZZA!

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1979-1998, 2012-Present

Introduced in 1979 to promote Little Caesars' innovative two-for-one pizza deal.

The Little Caesar mascot delivered the catchphrase in a distinctive nasally voice in TV commercials.

The two pizzas were served in a single long cardboard package with a paper sleeve.

The slogan was discontinued around 1998 when Little Caesars ended its partnership with its advertising agency.

In 2012, Little Caesars revived the slogan as part of an increased advertising budget (from $3 million to $22.4 million), helping to boost sales back to $4.23 billion by 2021.

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PAN! PAN!

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1988-1990s

Created in 1988 to market Little Caesars' new square deep-dish pizza.

This slogan appeared in commercials featuring the Little Caesar mascot and his baby brother, who enthusiastically exclaimed, "Pan! Pan!".

The campaign promoted two pan pizzas or mix-and-match with a traditional round pizza as part of the two-for-one deal.

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PIZZA FOR A BUCK

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1993-1994

This was a limited-time promotion from the early 1990s featuring founder Mike Ilitch in television commercials.

A famous ad showed Ilitch driving in a convertible when a chicken suddenly clucked "Buck! Buck! Buck!" into his windshield, prompting him to declare, "That's it! Pizza for a buck!"

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HOT-N-READY

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1997-Present

Introduced in 1997, it featured "shaker boards" advertising a large pepperoni pizza for $5, available for immediate carryout without pre-ordering.

This concept was rolled out nationwide by 2004 when Little Caesars changed its business model toward carryout service.

The price remained $5 until 2022, when it increased to $5.55 with "33% more pepperoni."

In 2024, Little Caesars celebrated the 20th anniversary of the nationwide program with special promotions and giveaways.

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DEEP! DEEP! DISH PIZZA

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2013-Present

Launched in 2013 to promote Little Caesars' Detroit-style pizza, characterized by its thick square crust with crispy edges.

The repetition of "Deep!" emphasized the unique texture and regional authenticity of this offering.

In 2016, Little Caesars attempted to trademark "DEEP! DEEP! DISH PIZZA" as part of a "family of marks" but faced challenges due to the phrase's descriptive nature.

The eight crispy corners of the pizza became a signature feature highlighted in advertising.