POWERADE SLOGANS OVER THE YEARS

LIST OF POWERADE SLOGANS

• Drink more Powerade (2003)
• Be your personal best (2004)
• Sport is what you make it (2005)
• Prehydrate with Powerade (2005)
• Energise fast. Sustain performance (2011)
• Power Through (2012-2015)
• There’s Power in Every Game (2014)
• POWERADE hydrates athletes who put in more (2025-Present)

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DRINK MORE POWERADE

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2003

Drink more Powerade was a consumption-focused slogan during Powerade’s early years. It used simple messaging to build brand recognition against Gatorade’s dominance.

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BE YOUR PERSONAL BEST

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2004

Be your personal best was Powerade’s first campaign that focused on the individual. The sports drink slogan targeted individual athletes seeking performance improvement.

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SPORT IS WHAT YOU MAKE IT

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2005

The Powerade slogan, “Sport is what you make it,” marketed individual agency in athletic success. It positioned your grit over national talent to achieve greatness—with a little help from Powerade, of course.

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PREHYDRATE WITH POWERADE

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2005

Prehydrate with Powerade taught a generation the importance of hydration. It positioned the product as essential pre-activity preparation, expanding usage occasions beyond post-workout recovery.

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ENERGISE FAST. SUSTAIN PERFORMANCE

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2011

Energise fast. Sustain performance highlighted Powerade’s dual product benefits: immediate energy and endurance support. The slogan was part of the “Game Science” campaign emphasizing technical performance advantages in drinking sports drinks.

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POWER THROUGH

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2012-2015

Power Through launched with underdog positioning against Powerade’s arch nemesis, Gatorade. The iconic campaign featured athletes like Derrick Rose and LeBron James. One notable ad, “Just a Kid from Chicago,” featuring Derrick Rose with Tupac Shakur narration, showed a young boy cycling through Chicago’s tough neighborhoods while Rose speaks about overcoming adversity.

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THERE’S POWER IN EVERY GAME

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2014

Powerade launched There’s Power in Every Game during the FIFA World Cup. Its ad blitz featured custom bottles with colored rings representing participating teams. During matches, Coca-Cola used the hashtag #PowerThrough as a social media engagement strategy.

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POWERADE HYDRATES ATHLETES WHO PUT IN MORE

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2025-Present

The brand’s most recent slogan, POWERADE hydrates athletes who put in more, combines functional hydration benefits with recognition of serious training commitment. The campaign reflects the brand’s maturity and focus on dedicated athletes.