TWIX SLOGANS OVER THE YEARS

LIST OF TWIX SLOGANS

• Chocolate, Caramel, and a Surprising Cookie Crunch (1979-early 1980s)
• Chew it Over with Twix (Early 1980s)
• Two for Me, None for You (1980s-1990s)
• It's All in the Mix (1980s-1990s)
• Twix and Tea, Happy Together (1980s-1990s)
• Need a Moment? (Early 2000s)
• Twix, A Break from the Norm (2010-2012)
• Pause Like You Mean It (2010-2012)
• Try Both Pick a Side (2012-present)
• Left or Right, a Good Decision Either Way (2022)

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CHOCOLATE, CARAMEL, AND A SURPRISING COOKIE CRUNCH

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1979-early 1980s

When Twix launched in the United States in 1979, this slogan introduced American consumers to the candy bar's unique three-layer composition. The slogan explained the unexpected cookie element that set it apart from traditional chocolate bars. Ads featured the bar split in two, highlighting the soft caramel and cookie texture.

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CHEW IT OVER WITH TWIX

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Early 1980s, revived multiple times

This phrase established the brand's association with taking time to think. The slogan was a play on words for "chewing over" — both the act of eating and the mental deliberation process. The marketing theme has appeared in various Twix ads over the years.

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TWO FOR ME, NONE FOR YOU

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1980s-1990s

This slightly selfish slogan highlighted the joy of having two Twix bars while playfully rejecting the idea of sharing. It promoted the two-bar package, making consumers feel they were getting more value.

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IT'S ALL IN THE MIX

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1980s-1990s

The slogan, which was used in United States advertisements, emphasized the ingredients that made Twix unique. The wordplay on "mix" connected to the product name "Twix" and its famous cookie, caramel, and chocolate blend.

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TWIX AND TEA, HAPPY TOGETHER

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1980s-1990s

British advertising campaigns featured jingles promoting Twix as the perfect tea-time companion. This slogan targeted the UK market's tea culture, positioning Twix as an ideal afternoon treat to accompany Britain's most beloved beverage.

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NEED A MOMENT? AND CHEW IT OVER WITH TWIX

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Early 2000s-2008

In the early 2000s, Mars ran a "Need a moment" campaign, with television ads featuring the voiceover: "When you need a moment, chew it over with Twix." The 2008 commercials showed characters eating Twix bars to freeze time after being caught in compromising positions.

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TWIX, A BREAK FROM THE NORM AND PAUSE LIKE YOU MEAN IT

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2010-2012

Around 2010, Mars introduced the pause symbol to the Twix logo. Its newest slogans emphasized the "break" positioning with phrases like "Twix, A Break from the Norm." "Pause like you mean it" appeared in campaigns featuring the two bars positioned as a pause button symbol. This change was designed to "reinforce the brand's 'break' positioning" and potentially compete with KitKat's UK "Have a break" campaign.

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TRY BOTH AND PICK A SIDE

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2012-present

This slogan launched the decade-long "Left Twix vs. Right Twix" campaign in 2012. The campaign created a fictional rivalry between the two factory sides. The ads told the story of inventors Seamus and Earl, who couldn't agree and built separate factories—one producing "Left Twix Cloaked in Chocolate" and the other "Right Twix covered in chocolate."

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LEFT OR RIGHT, A GOOD DECISION EITHER WAY

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2022

In 2022, Twix evolved its campaign with this more inclusive tagline, acknowledging that both sides are delicious. Fostering a more welcoming brand identity while maintaining the playful rivalry concept.