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Monster Energy
Monster Assault featured a distinctive tactical-style can design with camouflage patterns. The brand faced criticism over its marketing approach and was discontinued in 2014. It returned briefly in 2020 before being permanently removed from production.
Monster Energy's M-80 combined pineapple, cranberry, and lime flavors. The product was discontinued after concerns arose about its name and marketing imagery. Retailers removed the drink from shelves, leading to its permanent discontinuation.
The fruit-infused drink, Monster Energy’s Khaos, was marketed as “50% juice, 50% Monster.” Its name was changed to “Khaotic” due to sensitivity to the word “chaos.”
Collaborating with the Formula 1 champion, Lewis Hamilton, The Monster Lewis Hamilton energy drink was a peach-nectarine flavor that featured Hamilton’s personal logo. Fans later jokingly claimed its discontinuation occurred because it “ran out of fuel” like a race car.
Monster Energy’s Dragon Tea series offered three versions: lightly carbonated green tea, white tea, and yerba mate. People were just not buying it when better alternatives like Arizona Iced Tea were on the market.
Monster Ripper was a tropical fruit punch flavor popular in Europe and Australia from 2006 to 2015. But failed to gain traction in the United States because its name evoked a notorious guy named Jack rather than the intended Australian slang “ripper” (meaning awesome).
Monster Maxx Solaris, a tropical citrus energy drink, featured a nitrogen-infused can that created smoother carbonation and glowed under UV light—causing some confused customers to believe their product was defective.
Monster Rehab Original Tea + Lemonade was a non-carbonated energy drink combining tea, lemonade, and electrolytes designed for post-workout recovery. Ironically, it gained a dedicated following among office workers who had never stepped foot in a gym.
Monster Energy’s short-lived Dub Edition Baller’s Blend energy drink combined tropical fruit flavors in graffiti-style cans. Some fans thought the flavor was inspired by mixed-fruit cocktails served at NBA games.
Monster Rehab Rojo Tea gave the consumer a non-carbonated energy drink with hydration and electrolytes. It was marketed with “Rojo” (Spanish for “red”) in its name despite containing no actual red tea—only black tea and fruit extracts.
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Monster Mutant Super Soda (Citrus) featured a cartoon radioactive lizard mascot that fans mockingly compared to a knockoff Pokémon character.
Monster Rehab Orange, a citrus-forward variant of Monster’s tea-based energy lineup that merged orange tang with their signature caffeine formula. During its eight-year run, it gained a passionate regional following in specific states that were really into oranges.
Monster Energy is discontinuing six flavors in 2025: Ultra Rosa, known for its mysterious “bright and sweet” profile.
Rehabilitation Strawberry Lemonade, a non-carbonated recovery drink that oddly contained no tea.
Juice Monster Aussie Lemonade, which launched with a celebrity promotional event.
Both Java Monster 300 French Vanilla and Mocha variants are engineered with 300mg of caffeine to compete against Starbucks.
Lastly, Ultra Red, a zero-sugar option known for its cranberry-like taste that confused consumers.
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