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Red Bull
Discontinued: July 2011 (US market)
Red Bull's first drink outside of energy drinks. Simply Cola was introduced in 2008 as a premium, natural alternative to traditional colas. The cola was packed with over 20 natural ingredients. Red Bull discontinued the distribution of Red Bull Simply Cola in the US in late July 2011 but continued selling it in Austria and Germany. It struggled due to its premium pricing (approximately 50 cents higher than Coca-Cola or Pepsi). But a new version was released in 2019 as part of Red Bull's Organics line.
Discontinued: July 2011
In 2009, Red Bull unveiled a highly concentrated version of its drink called Red Bull Energy Shot. The energy shot came in re-sealable 2oz bottles. They contained 25 calories, and Red Bull Sugarfree Shot contained two calories. Each can packed a massive amount of 80mg of caffeine. Though the energy shot showed promise, Red Bull discontinued production in July 2011 to refocus efforts on their core energy drink brand, as they could not challenge category leader 5-Hour Energy.
Discontinued: ~2015-2016
In 2013, Red Bull launched Red Bull Editions. These new flavors were available in cranberry, lime, and blueberry. The Silver Edition featured a lime flavor with a bitter, tonic water-like taste profile. The lime edition disappeared from the shelves around 2015/2016.
Discontinued: ~2018
Red Bull announced three new members to the Editions family at the 2014 National Association of Convenience Stores (NACS) show. Yellow (Tropical Citrus), Orange (Orange), and Cherry (Cherry) energy drink flavors. The Orange & Cherry options contained zero calories and zero sugars. The Orange Edition was formulated with Red Bull's Total Zero formula. It featured a tropical orange flavor and was described as orange mango.
Discontinued: ~2018
The Cherry Edition was also formulated with Red Bull's Total Zero formula. It was cherry-flavored and described as similar to a black cherry soda, with a slightly sweet cherry flavor that finishes a little on the sour side. Like the Orange Edition, it was part of Red Bull's Total Zero line but was discontinued within a few years of its launch.
Discontinued: ~2020
This limited edition 'Red' flavor has been gone for a while. It was one of the most popular flavors, and Red Bull fans seem to really love it. It featured a cranberry flavor that wasn't tangy and provided plenty of tart sweetness.
Discontinued: ~2020
Red Bull Winter Edition Plum Twist featured a combination of plum and cinnamon flavors. The drink was available seasonally, with notable releases in 2017, 2018, and 2019. After a successful launch in 2017, Red Bull Winter Edition Plum Twist returned for another snow-filled season in 2018, available as of November 5th, 2018. Holiday Spice eventually replaced Plum Twist.
Discontinued: 2025
Red Bull Dragon Fruit flavor will be discontinued in 2025, and its Green Edition will be replaced with the Red Bull Curuba Elderflower flavor.
Discontinued: 2025
The second flavor from Red Bull, which will be discontinued in 2025, is Red Bull Peach Nectarine Edition. Peach Nectarine was one of the most liked flavors by customers. It's a sad day for many. Every flavor seems to have its fans.
Discontinued: 2025
Lastly, Red Bull Blueberry Blue Edition will also be discontinued by Red Bull in 2025. The winter Edition of Iced Vanilla Berry will come in the place of Red Bull Blueberry Blue Edition.
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