CLARK BAR: THE HISTORY, DISCONTINUATION & REVIVAL

D.L. Clark Company

Clark Bar was the first successful American “combination” candy bar, inspiring future candy bars like Butterfinger(1923) and 5th Avenue bar (1936).

ORIGINS OF CLARK BAR

D.L. Clark Company

1886

David L. Clark, an Irish immigrant, develops the base recipe for what would become the Clark Bar while living in Pittsburgh, Pennsylvania.

1917

Clark Bar is officially introduced by David Clark, becoming the first American combo candy bar to achieve nationwide success.

The original formula features a crispy confection with ground peanuts around a caramel core, coated in milk chocolate. The original recipe takes advantage of a recently developed approach that allows for thin milk chocolate shells around a non-chocolate filling.

It is developed to be sent to troops during World War I, individually wrapped for ease of delivery.

Post-WWI

After the war ends, Clark Bar inspires other manufacturers to produce their own combination candy bars.

THE PITTSBURGH ERA

D.L. Clark Company

1911

D.L. Clark Company starts operating at the North Side Pittsburgh production facility. An illuminated oversized rooftop Clark Bar sign on the factory becomes a Pittsburgh landmark.

1929

The factory produces more than 900,000 candy bars daily—about 17,000 miles of Clark Bars laid end-to-end annually.

World War II

The company sends 1.5 million bars daily to the armed forces in WWII. When labor strikes lead to shortages, the federal government steps in, calling production “essential” to the war effort.

RECIPE EVOLUTION

Beatrice Foods

1965

The Clark Bar formulation has been modified to increase peanut butter content and enhance flavor. Other flavors are introduced, like mint, coconut and a crispy version.

1980s

The caramel center is removed to increase shelf life.

1995

An alternative recipe is briefly used, but is discontinued soon after.

I WANT A CLARK BAR!

D.L. Clark Company

1950s

The “I want a Clark Bar!” advertising campaign is launched, featuring a bunch of animals (giraffes, elephants, ostriches) in commercials.

MERGERS & ACQUISITIONS

Beatrice Foods

1955

D.L. Clark Co. is acquired by Beatrice Foods, marking the end of decades of family ownership.

1983

The brand is sold to Leaf Candy Company.

1986

Production is moved from the historic North Side factory to a new facility in O’Hara Township (suburban Pittsburgh).

1990

Leaf announces plans to close the O’Hara facility and move production to the Chicago area.

Mid-1990s

Pittsburgh entrepreneur Michael Carlow purchases Leaf, combining it with Pittsburgh Brewing Company and other local businesses under the Pittsburgh Food & Beverage Company umbrella.

1995

Carlow is forced to relinquish control amid accusations of a check-kiting scheme; production of the Clark Bar ceases.

1995

Leaf forecloses on a $3 million loan and commenced making Clark Bars at Illinois facility with an altered recipe.

Clark’s assets are sold through bankruptcy court to newly-formed Clark Bar America, Inc., which restarts production at the O’Hara facility using a prior recipe.

DISCONTINUATION OF CLARK BAR

NECCO

1999

Clark Bar America shuttered; recipe and production equipment is bought at bankruptcy by New England Confectionery Company (NECCO) for $4.1 million.

1999-2018

Production of the Clark Bar is moved to NECCO’s Revere, Massachusetts facility.

2018

NECCO fails and is sold at bankruptcy court to Round Hill Investments LLC.

Round Hill sells NECCO assets and abruptly closes the Revere production facility, which discontinued Clark Bar.

THE REVIVAL

Boyer

2018

Spangler Candy Company acquires NECCO’s assets and then sells the Clark Bar rights to Boyer Candy Company. Altoona, Pennsylvania-based Boyer Candy Company (makers of Mallo Cup) had originally bid on Clark Bar in the 1990s.

Challenges with production machinery speed and reproducing the bar’s consistency and shape push back Clark Bar’s reintroduction.

2019

Boyer releases Clark Cups (chocolate and peanut butter crunch cups).

Later that year, Clark Bar is rereleased at a Boyer factory outlet.

2020

A Limited release of Clark Bar is sold at Pittsburgh-area stores.

Current Status

As of December 2021, Clark Bar production remains limited, with distribution only to Pittsburgh-area specialty candy stores.

Boyer Candy Company’s current marketing emphasizes: “YES, we still make Clark Bars. YES, they are amazing. YES, they sell out often.”

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