THE DANDELION CRAYON MAKES A COMEBACK AS A NEW FREEZER BAR FLAVOR

Crayola / Jel Sert

Sometimes the best stories are about second chances.

In 2017, Crayola retired “Dandelion”. The color was a perfect summer yellow that had colored countless suns, flowers, and childhood memories. Fans weren’t happy. But this week, Dandelion is making a comeback in the most surprising way possible.

CRAYOLA X FLA-VOR-ICE

Crayola / Jel Sert

Meet the new Crayola x Fla-Vor-Ice variety packs hitting store shelves today. Inside each box, alongside classic flavors like Berry Punch and Strawberry, you’ll find something revolutionary: Banana Mango—a flavor inspired entirely by the retired Dandelion crayon.

It’s a co-branding made in child heaven.

THE CHARACTER BEHIND THE FLAVOR

Crayola / Jel Sert

Here’s where it gets interesting. Crayola gave Dandelion a personality—Dan D., described as “an adventurer who loves to travel, make art, and debate that dandelions aren’t weeds.”

Eight elementary school kids used Dan D. as their muse, working directly with food scientists to create what became the Banana Mango flavor. Real kids. Real R&D lab. Real product development.

WHAT’S IN THE BOX

Crayola / Jel Sert

The collaboration comes in three sizes:

  • 20-count: Perfect for trying the new flavor
  • 96-count: Family party size
  • 200-count: The serious freezer stocking option

But here’s the genius part. Every box includes an exclusive 2-month trial of Crayola’s Create and Play app. Your frozen treat purchase unlocks digital creativity tools, learning activities, and ad-free creative play.

It’s available now at Amazon, Sam’s Club, and major retailers nationwide.

WHY THIS MATTERS

Crayola / Jel Sert

This represents something bigger than a seasonal flavor launch. It’s proof that beloved brands can find unexpected ways to extend their stories.

A retired crayon color just became a frozen treat. A simple yellow crayon inspired tropical fruit flavors. Two heritage American brands created something entirely new by letting kids lead the way.

Dandelion may have left the crayon box in 2017, but in 2025, it’s coloring summer in a completely different way.

Sometimes, the most creative innovations occur when you let your imagination lead, whether that’s with crayons or popsicles.

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