.png)
.webp)
Dr Pepper
Discontinued: 1989
7 Up Gold was a dark, caffeinated spice drink that resembled ginger ale more than 7 Up. The recipe came from unused Dr Pepper formulations. It was the first 7 Up that contained caffeine and confused consumers because it looked like a cola, not the clear liquid 7 Up was known for. During its run, 7 Up Gold failed to penetrate more than 0.1% of the cola market.
Discontinued: 2004
Red Fusion was the first Dr Pepper flavor in 117 years. It featured cherry-flavored berry and vanilla notes. It was developed to compete with other colorful sodas like Pepsi Blue. Strong initial sales collapsed within two years. After its discontinuation, fans have petitioned Dr Pepper to bring it back over the years, but it has only been ignored.
Discontinued: 2006
dnL was 7 Up turned upside down—literally. The name and logo inverted everything about 7 Up. The soda featured green instead of clear, and it was caffeinated instead of caffeine-free. It was marketed as Mountain Dew's rival, with major promotional tie-ins, including Lord of the Rings. But it failed to dent Mountain Dew's dominance.
Discontinued: 2007
This Dr Pepper soda featured raspberry and blueberry cream notes. It was backed by a massive marketing campaign, including ice cream trucks distributing 3 million free samples. It was part of the "Soda Fountain Classics" line. Despite the heavy promotion, sales were disappointing, and the product vanished before its second anniversary.
Discontinued: 2008
This was a diet Dr Pepper that combined cherry and chocolate flavors. The unusual chocolate-soda combination lasted only one year, though fans still praise the unexpected flavor pairing.
Discontinued: 2010s
7 Up Plus was a health-focused soda line that added vitamins and antioxidants to the drink. Flavors included Island Fruit, Mixed Berry, Apple, and Cherry. It was an interesting experiment, but this 7 Up failed to compete with established wellness brands.
Discontinued: 2021
Dr Pepper Ten was a 10-calorie diet soda marketed exclusively to men with the slogan "It's Not for Women." It featured aggressive masculine imagery and sparked controversy over its sexist advertising. Sales peaked early, then declined steadily over its decade-long run.
Discontinued: 2017
This soda combines vanilla ice cream flavor with Dr Pepper. The company tried to mimic the taste of classic soda fountain floats. It never gained national distribution but maintains a devoted regional following. The soda periodically returns in limited markets.
Discontinued: 2016
This was a home brewing system that created cold sodas and sparkling waters. Keurig Kold competed directly with SodaStream but failed catastrophically. Keurig discontinued the entire platform within nine months and offered full refunds to customers.
.webp)
.webp)