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PepsiCo
Discontinued: 1995
Gatorade’s Iced Tea Cooler was a crisp, lemon-flavored sports drink that mimicked iced tea. It was a popular beverage for a while but PepsiCo discontinued it after Michael Jordan’s endorsement deal ended. Fans continue to cry for its return, only for their tears to have fallen on deaf ears.
Discontinued: 2002
Alpine Snow was one of the first three Gatorade Frost flavors. Advertisements of the era positioned the drink as “crisp and cool.” This Gatorade drink featured a white, watery appearance with a lemon-lime flavor. But the Alpine Snow was universally hated for its “putrid pineapple taste.”
Discontinued: 2002
Another original Frost flavor, the Whitewater Splash, was designed to expand Gatorade beyond athletes to the general populace. It had a better reception than the Alpine Snow but could not compete with Glacier Freeze’s popularity.
Discontinued: 1999
Gatorade’s Midnight Thunder was a limited-edition blackberry flavor with a dark purple color. PepsiCo launched aggressive marketing with rock music and extreme sports imagery. Although it had a short shelf life, fans still thirst for its return.
Discontinued: 2021
The Blackberry Wave was part of Gatorade’s Flow line. Advertisements and slogans positioned the drink as having a “smooth finish.” This Gatorade flavor was supposed to be Midnight Thunder’s replacement but never matched its predecessor’s popularity. Limited distribution hindered sales.
Discontinued: 2002
The bright, light-green colored Starfruit had a flavor based on the tropical fruit. But, Gatorade discontinued the sports drink within one year despite customer appeal. Fans remember the drink for being more palatable than actual starfruit.
Discontinued: 2004
High Tide was a green-hued Frost flavor with a fruity taste similar to Starfruit. It was launched as part of Gatorade’s strategy to capture non-athlete consumers. However, it was retired due to its lack of consumer appeal.
Discontinued: 2004
This red, berry-flavored limited edition Gatorade celebrated ESPN’s 25th anniversary. This sports drink was never intended for permanent production, and unfortunately, it went mostly unnoticed by consumers during its short run.
Discontinued: 2019
G2 Blueberry Pomegranate was a low-calorie Gatorade targeting yoga practitioners and casual athletes. Consumers loved it, but it was swiftly discontinued and angered fans for years.
Discontinued: 2014
Gatorade’s Naturals Line was an organic version of their sports drinks. Each drink featured natural flavors and stevia and was sold exclusively at Whole Foods. PepsiCo thought it would be a hit with health-conscious consumers, but the conglomerate discontinued the entire line due to poor sales.
Discontinued: 2016
Originally part of Gatorade’s Rain line, later moved to Frost. Rain Lime had a neon green color with a diluted lime taste. It was known for its simplicity and had a dedicated group of fans, but not enough to achieve lasting success.
Discontinued: 2020
This clear fruit punch flavor polarized customers. Some loved Ice Punch, others claimed it tasted like medicine. Gatorade briefly retired the flavor in 2021 in limited six-packs before vanishing into the ether.
Discontinued: 2022
Tropical Punch Gatorade was a fruit punch from the All-Stars Thirst Quencher line. It was discontinued due to limited retail shelf space. Gatorade cited a rotating product strategy, leaving fans hopeful for its eventual return.
Discontinued: 2023
Flow Kiwi Strawberry was a greenish Gatorade with yellow and blue coloring, marketed for “smooth finish and bold flavor.” Production ceased in 2023, though existing inventory remained in stores temporarily.
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