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Kellogg's
Note: Some exact discontinuation dates were not available in historical records, so approximate timeframes are provided based on available information.
Discontinued: Early 1900s
The first flake cereal ever made. Created by accident in 1894 when Will Keith Kellogg left wheat dough overnight, then ran it through rollers. Each wheat berry became a thin, crispy flake. Sold 113,000 pounds in its first year from a barn. Dr. John Kellogg wanted to sell it as crumbs, but Will insisted on flakes. This discovery launched the entire breakfast cereal industry.
Discontinued: 1965
Freeze-dried ice cream chunks mixed with oat cereal pieces. It came in vanilla, strawberry, and orange flavors. Used NASA space technology developed for Apollo missions. Failed because the ice cream melted into sticky goo in the milk within minutes. Kids stopped eating it, and parents demanded refunds. Lasted only one year. A collector's box sold for $1,200 in 2005.
Discontinued: 1991
Orange-flavored corn puffs shaped like the letter "O". Featured cowboy mascot Joe the Orange Rancher riding an orange horse. One of the few citrus cereals ever attempted. Marketed to health-conscious adults but advertised to children. The mismatch between the target audience and marketing caused poor sales. Orange flavor proved too unusual for the mainstream cereal market.
Discontinued: 1993
Swirl-shaped pieces designed to look like tiny cinnamon rolls. Made with corn, oats, and cinnamon coating. Marketed as "eating 70 cinnamon buns can be nutritious" with no added fat. Most requested discontinued cereal in recent surveys. Spawned multiple revivals under different names: Mini Swirlz, then Cinnabon cereal. The original remains the most beloved version.
Discontinued: 2009
Rebranded version of Cinnamon Mini Buns with expanded flavors: Cinnamon Bun, Fudge Ripple, and Peanut Butter. Same swirl shape resembling miniature cinnamon rolls. Made with sweetened cornmeal, oat grain, and wheat grain. Failed to recapture the original's popularity despite similar taste and appearance. Replaced by licensed Cinnabon cereal in 2010.
Discontinued: 2003
Frosted multi-grain cereal shaped like Simpsons characters. Launched only in Great Britain and Australia. Featured Bart Simpson branding and character-shaped pieces. Despite initial enthusiasm from fans, poor taste and quality led to swift discontinuation. Represented a failed attempt to capitalize on cartoon licensing in international markets.
Discontinued: Mid-2000s
Cinnamon corn cereal shaped like bones with themed marshmallows: white ghosts, blue-green Mystery Machine vans, and Shaggy's face. Later versions included Scooby head marshmallows. Compared to a mix of Lucky Charms and Cinnamon Toast Crunch. When revived in 2013, it lacked marshmallows and cinnamon coating, disappointing fans who still petition for the original's return.
Discontinued: 2024
Licensed cereal based on a famous cinnamon roll chain. Made with cornmeal, cinnamon topping, and sugar coating. Each piece was covered in a cinnamon-sugar mixture. First launched in 2010, discontinued in 2018, revived in 2022, then discontinued again in 2024. Multiple revivals show persistent demand but an inability to sustain long-term sales in the competitive breakfast market.
Discontinued: 1984
Movie tie-in cereal for Steven Spielberg's E.T. film. Pieces shaped like letters "E" and "T" with peanut butter and chocolate flavors (E.T. 's favorites). Featured alien-shaped marshmallows. Spielberg was personally involved in the advertising campaign. Failed because consumers disliked the taste despite a massive marketing push. Movie merchandising couldn't overcome poor flavor execution.
Discontinued: Unknown date
Health-focused cereal with rice flakes, wheat flakes, and cinnamon soy granola clusters. Each serving provided 10 grams of protein and 100% of ten vitamins. Marketed as heart-healthy with a quarter of the daily recommended soy protein. Failed because health positioning appealed more to adults than children, Kellogg's primary cereal market.
Discontinued: 1980s
Rice Krispies cereal mixed with marshmallow pieces. Essentially, a breakfast version of Rice Krispies treats. Combined familiar snap-crackle-pop with sweet marshmallow chunks. Second most-missed discontinued cereal in recent surveys.
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