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LIST OF L’ORÉAL BEAUTY PRODUCTS
- Studio Line Light Headed Melting Gel (2003-2015)
- Youth Code Ferment Pre-Essence (2011-2017)
- Double Extend Lash Boosting Mascara (2006-2012)
- Excellence To-Go Hair Color (2008-2014)
- Revitalift Original Anti-Wrinkle Moisturizer (2000s-2015)
- Studio Line Silk & Gloss Volume Spray (2008-2018)
- Youth Code BB Cream (2014-2017)
- Telescopic Clean Definition Mascara (2007-2016)
- Youth Code Dark Spot Correcting Serum (2013-2018)
- Studio Line Mineral FX Texturizing Fluid Gel (2005-2016)
- Colour Riche Stars Lipstick Line (2008-2014)
- Total Repair 5 Night Elixir (2012-2018)
STUDIO LINE LIGHT HEADED MELTING GEL
Discontinued: 2015
This gel gave a flexible hold without making hair hard. It melted into strands, letting users reshape styles all day. Hair stylists loved it. Customers still search for replacements.
YOUTH CODE FERMENT PRE-ESSENCE
Discontinued: 2017
L’Oréal claimed this essence could target genes and boost “youth proteins.” The FTC called these claims false. The company paid a settlement. This makeup product was discontinued soon after.
DOUBLE EXTEND LASH BOOSTING MASCARA
Discontinued: 2012
Two products in one tube: primer and mascara. This launched L’Oréal’s dual-ended mascara trend. The formula promised longer lashes without clumps. It worked. Until it didn’t.
EXCELLENCE TO-GO HAIR COLOR
Discontinued: 2014
Quick root touch-ups for busy women. This portable color launched during the recession when salon visits became a luxury. Smart timing, popular product, but it was eventually replaced by newer formulas.
REVITALIFT ORIGINAL ANTI-WRINKLE MOISTURIZER
Discontinued: 2015
The cream that made anti-aging mainstream. Pro-Retinol A for wrinkles, Stimuplex for firmness. It worked on faces and necks. Millions bought it before L’Oréal upgraded the formula.
STUDIO LINE SILK & GLOSS VOLUME SPRAY
Discontinued: 2018
Silk proteins met volume technology. This spray gave salon results at drugstore prices. Hair stayed bouncy but never stiff. Studio Line’s biggest hit before the brand simplified.
YOUTH CODE BB CREAM
Discontinued: 2017
Anti-aging skincare plus light coverage plus SPF. Three products in one tube. More coverage than tinted moisturizer, lighter than foundation. Perfect for busy mornings.
TELESCOPIC CLEAN DEFINITION MASCARA
Discontinued: 2016
Precision brush separated every lash. No clumps, no drama—just clean definition. Women who wanted natural-looking lashes bought this religiously. L’Oréal discontinued it during mascara line consolidation.
YOUTH CODE DARK SPOT CORRECTING SERUM
Discontinued: 2018
Targeted dark spots with illuminating technology. The serum promised even skin tone. It delivered. L’Oréal later rebranded the concept as Bright Reveal with niacinamide.
STUDIO LINE MINERAL FX TEXTURIZING FLUID GEL
Discontinued: 2016
Minerals plus gel equaled textured hair with flexible hold. This product added grit and dimension to styles. Studio Line’s experiment with ingredient-forward marketing worked but didn’t last.
COLOUR RICHE STARS LIPSTICK LINE
Discontinued: 2014
Celebrity-inspired shades in premium packaging. L’Oréal competed with high-end brands while keeping drugstore prices. Limited edition strategy worked during the late 2000s beauty boom before the L’Oréal lipstick line was eventually discontinued.
TOTAL REPAIR 5 NIGHT ELIXIR
Discontinued: 2018
Overnight hair repair while you sleep. This treatment targeted severely damaged hair with intensive formulas. It merged into L’Oréal’s Elvive line with updated packaging and ingredients.
