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Nabisco
Discontinued: 1924
The original alternative that almost was.
When Nabisco launched Oreos on March 6, 1912, they introduced two flavors. Alongside the now-iconic chocolate sandwich came the Lemon Meringue Oreo, featuring tart lemon crème nestled between vanilla wafers.
The goal was to capture the essence of lemon meringue pie in cookie form.
But the chocolate version dominated sales, and by the 1920s, the Lemon Meringue Oreo cookie was quietly discontinued.
Discontinued: 1991
When bigger definitely wasn’t better.
The 1980s were all about excess, and Oreo wanted in. So they launched Big Stuf Oreo. These were individual cookies the size of your palm, packing 250 calories each.
There was just one big problem. It took 20 minutes to finish one cookie. Kids couldn’t do the classic “twist, lick, dunk” ritual. Parents worried about the calories.
It was just too much, even in America, where bigger is considered better.
Discontinued: Early 2000s
The ambitious experiment that couldn’t pick a lane.
One day, Nabisco’s food scientists had a wild idea. What if one cookie could deliver two completely different flavors? The result was the Double Delight Oreo. These Oreos featured chocolate wafers stuffed with split fillings like peanut butter and chocolate.
Half-and-half crème creating a flavor journey in every bite.
The idea didn’t hold much weight. Consumers couldn’t decide whether they loved the complexity or missed the simplicity of classic Oreos.
Discontinued: Early 2000s
The cookie that turned milk into a light show.
For the new millennium, Nabisco wanted to create a wonder cookie. Magic Dunkers looked like regular Oreos until they hit milk—then they released swirls of brilliant blue coloring.
Market research showed kids loved the “twist, lick, dunk” ritual. Why not make dunking even more exciting?
Parents loved the innovation, kids were mesmerized, but the novelty of Magic Dunkers wore off quickly.
Discontinued: 2004
The “mistake” that became a marketing masterpiece.
Nabisco created an entire fake backstory for this product. The story goes like this. A clumsy factory worker broke the Oreo machine, accidentally creating the Uh-Oh! Oreo with chocolate filling and vanilla wafers.
Though these accidental Oreos have since been discontinued, the concept lives on in the Golden Oreo line we know today.
Discontinued: 2020, returned 2023
The comeback story that proved fan loyalty runs deep.
When the Red Velvet Oreo launched in 2015, it did something rare: it stuck around. For five years, these red cookies with cream cheese-flavored filling became a permanent fixture.
But consumers were in for a shock. In 2020, Nabisco quietly discontinued the Red Velvet Oreo.
Fans were furious. Petitions launched. Social media campaigns demanded their return.
So in 2023, Nabisco brought the Red Velvet Oreo back with an “Is It Cake?” reveal on Instagram.
Discontinued: 2016
The mashup that should have been a home run.
Two of America’s most beloved cookies—Oreos and chocolate chip cookies—finally united. Each Choco Chip Oreo featured dual-flavored wafers studded with chocolate chips and filled with cookie dough-flavored crème.
The company thought that by combining both cookies. The Choco Chip Oreo would be unstoppable.
Despite positive reviews and obvious appeal, Nabisco pulled the plug after just one year.
Discontinued: 2014
The flavor that proved shock value has limits.
Bright green crème that looked radioactive. A flavor profile that defied expectations. The Limeade Oreo was discontinued the same year it launched.
Despite looking artificial, reviewers found the Limeade Oreo refreshingly tasty. They loved the sweet limeade notes. And had none of the sour taste of real Limeade.
Discontinued: 2016
When candy crossovers go too far.
Nabisco’s experiment in candy-flavored cookies reached peak weird with the Swedish Fish Oreo. Regular cookies filled with crème designed to taste like the iconic red gummy candy.
It was one of many times that Nabisco attempted to create nostalgic candy flavors in cookie form.
But even adventurous eaters struggled with the Swedish Fish Oreo.
This Oreo would go on to influence other candy-infused Oreos, such as the recent Sour Patch Kids edition.
Discontinued: 2017
The marketing campaign disguised as a cookie.
Nabisco launched the Mystery Oreo with an unidentified filling, challenging customers to guess the flavor. Social media buzzed with theories until December 2017’s big reveal: Fruity Pebbles cereal.
The campaign was genius. It turned a product launch into interactive entertainment.
Discontinued: 2018
The flavor that made the world question everything.
Released exclusively in China, the Hot Chicken Wing Oreo pushed innovation to its absolute limits. Chocolate cookies filled with crème that supposedly tasted like buffalo chicken wings.
It was part of Oreo’s willingness to abandon its sweet roots for international markets.
The Hot Chicken Wing Oreo has become legendary among collectors and food enthusiasts worldwide.
Discontinued: 2021
The beautiful cookie that became collector’s gold.
Pink cookies filled with cherry blossom and matcha crème, the Sakura Matcha Oreo was never available in the US but became an internet sensation.
The Sakura Matcha Oreo combined Instagram-worthy aesthetics with Japanese flavors.
Despite limited availability, people paid premium prices to ship this Oreo overseas. Some traveled all the way to Japan just to try it.
Discontinued: 2000s, then 2024
The breakfast that died twice.
Ring-shaped cereal covered in crème coating, Oreo O’s had the unique distinction of being discontinued, mourned, resurrected due to fan demand, then killed again.
Launched in the late 1990s, discontinued in the 2000s. 2017 comeback after fierce fan campaigns. 2024 discontinued again to make room for Oreo Puffs.
Discontinued: 2012, returned 2025
The soft cookie that inspired a 13-year petition campaign.
Soft-baked whoopie pie versions of Golden Oreos, the Golden Oreo Cakesters disappeared in 2012, sparking years of fan campaigns for their return.
Multiple petitions and constant social media requests kept the Golden Oreo Cakesters’ dream alive.
And finally, in January 2025, they marked their triumphant return as a permanent product.
Discontinued: Unknown (Limited time)
The summer experiment that nobody saw coming.
Blond cookies stuffed with bright pink, watermelon-flavored crème, the Watermelon Oreo created one of the most talked-about limited-edition cookies in brand history.
Nabisico took a fruit traditionally associated with summer picnics and incorporated it into a sandwich cookie. It worked.
While short-lived, the Watermelon Oreo is remembered as one of Nabisco’s strangest and most ambitious flavor experiments.
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