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The Coca-Cola Company
Note: Many flavors lack documented release and discontinuation dates. Powerade has historically released limited-time offerings without announcing a specific timeline.
Released in 1998 as part of Powerade’s strategy to differentiate itself from Gatorade through bold new flavors. Island Burst featured a turquoise color, matching its aquatic name. But this sports drink disappeared without fanfare as part of Coca-Cola’s flavor consolidation in the early 2000s.
Arctic Shatter was launched around 1999 with a print advertising blitz for the new Powerade flavor. This drink was known for its mysterious flavor profile—people debated whether it tasted like lemon, peach, cherry, or plum. The bottle featured “chameleon-like label transformations,” including ESPN-themed and Olympic-themed bottles. It was later rebranded as White Cherry before the sports drink’s official discontinuation.
Released in February 1999 with a distinctive black-purple color. Jagged Ice was said to have an “enigmatic cherry-like flavor,” with many die-hard fans who loved the taste. You can still find this Powerade in South Africa via online shops.
This Powerade was a limited promotional tie-in for The Matrix Reloaded film in 2003. It came in neon green coloring and came with “a collectible box with film cells of the drink and Agent Smith.” After the movie’s promotion ended, it was later re-released as a regular flavor called Black Cherry Lime.
Powerade Psych was launched in 2003 as a sports-energy drink hybrid attempting to bridge the gap between traditional sports drinks and emerging energy drink markets. But it failed to meet the moment in that grey zone market.
Released to promote the 2004 Summer Olympics. The Gold Medal Powerade featured gold coloring to match the Olympic theme. But it was discontinued immediately after the Olympics concluded, making it one of Powerade’s shortest-lived flavors.
Flava 23 Sour Berry was developed in partnership with 19-year-old LeBron James. The sports drink was formulated with a “sourberry” flavor and burgundy color chosen by LeBron himself. It was accompanied by a DC Comics promotional campaign featuring a “King James” comic book.
Introduced in 2005 as a low-calorie alternative with 80% fewer calories than Gatorade, the Powerade Option line contained 10 calories per serving and was colorless. It was sweetened with high fructose corn syrup, sucralose, and acesulfame potassium. The line was discontinued in 2007 when it was replaced by Powerade Zero.
Green Squall was a legendary neon green flavor that graced store shelves with particular neon brilliance and was known for its sweeter taste. Unfortunately, it disappeared but gained a hardcore following that demanded the product’s return.
Part of the Powerade’s Power Water line featuring clear liquid with natural flavors and ginseng. Powerade confirmed its discontinuation after a customer inquiry despite being described as a “best-selling flavor” in some areas. This flavor represented Powerade’s attempt at premium, health-focused hydration.
Power Water Tropical Mango was a clear, zero-calorie offering distinct from the regular Ion 4 Tropical Mango. It was discontinued as part of the Power Water line’s end.
Power Water Berry Cherry was also part of the Power Water line, which was promoted as a departure from traditional sports drinks.
Described as one of the more obscure Powerade flavors, Infrared Freeze featured bright red coloring with enough artificial coloring to stain your shirt. All those stained white pants most likely led to its doom.
Orange Tangerine Powerade was known for its dark orange coloring. It was part of Powerade’s broader citrus flavor experiments before being quietly removed from production.
Originally released as a promotional flavor for Matrix Reloaded, this flavor continued as Black Cherry Lime after the movie tie-in ended. Eventually, this Powerade flavor was discontinued as consumer interest waned.
This was the OG of the mango-flavored Powerade distinct from later Tropical Mango varieties. This tropical flavored sports drink was discontinued and replaced by reformulated versions as Powerade evolved its fruit flavor offerings.
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