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The Hershey Company
Discontinued: 2007
These bite-sized chocolate spheres arrived in the late 1990s as part of Hershey's "Bites" lineup. Their smooth coating and size created a choking hazard. Parents complained. Hershey's pulled the entire Bites line in 2007. Despite petitions, the company won't bring them back.
Discontinued: 2006
Swoops were chip-shaped chocolate. The Reese's version featured peanut butter squiggles. They were packed in Pringles-style tubes. Released in 2003, each tube held six pieces. Too few for the price. Worse, only 14% of consumers knew what Swoops were by 2004. The marketing failed completely. Hershey's confirmed in 2023 that they have no plans to revive them.
Discontinued: 2010
Whipps launched in 2007 as a lighter candy bar. They featured whipped peanut butter nougat covered in chocolate, with 40% less fat than regular Reese's. The peanut butter flavor was faint. The chocolate-to-peanut-butter contrast that defines Reese's was missing. Very few cared about the iteration, and the Hershey's product was discontinued without a whimper.
Discontinued: 2006
Standard peanut butter cups with added caramel were launched in 2005. The caramel was barely detectable. The peanut butter flavor was weak. The balance was wrong. Most people don't remember these existed. Hershey's brought them back briefly in 2023 after fan petitions, but the original failed because the ratios didn't work.
Discontinued: 2007
An Elvis tribute. These Reese's were formulated with banana creme layered between peanut butter and milk chocolate. What worked in Elvis's sandwiches failed in candy form. This novelty product vanished within the year. Nearly 1,500 fans petitioned for a return in 2017. Hershey's said no.
Discontinued: 2006
These replaced peanut butter with a chocolate-flavored peanut butter filling. The product removed the defining ingredient that makes Reese's work. The experience was chocolate-heavy and dull. Reese's chocolate alone can't carry an entire candy. Fans felt betrayed.
Discontinued: Late 2000s
Chocolate filling inside a peanut butter shell. Inside Out Cups turned everything upside down. Released in 2005, the peanut butter shell was greasy. The texture was wrong. The chocolate interior didn't balance things. It might have been a hit product, but the execution was dead off.
Discontinued: 1999
A thin, crispy cookie disc sat between the chocolate and peanut butter. Launched in 1997, the product added textural contrast but failed to find a broad consumer base. It lasted two years. Reese's revived the concept in 2017 but mixed cookie bits into the filling instead. It was not the same thing.
Discontinued: 2024
The 2017 reboot mixed cookie bits into the peanut butter filling. Reviews said it barely tasted different from regular Reese's cups. The cookie pieces added texture but minimal flavor. This version also disappeared.
Discontinued: 2017
Honey-roasted peanut butter replaced regular peanut butter in this Georgia tribute. The product was too sweet. The sugary note overpowered everything. Any honey flavor got lost. Available intermittently since 2003, these got a formal 2017 release that quickly failed.
Discontinued: Late 2000s
Marshmallow creme replaced the top half of the chocolate. Launched in 2007, the marshmallow didn't add much flavor. The version was creamy, and the ratios worked well. Even good ratios couldn't sustain interest.
Discontinued: Mid-2000s
Thicker, darker chocolate surrounded a peanut butter filling. Launched in 2004 for consumers who wanted richer chocolate. The product lacked differentiation from the original. No compelling reason existed to choose Fudge Cups over the classic. Gone with the wind within a few years.
Discontinued: Mid-2000s
Smoother chocolate and peanut butter filling in the early 2000s. This subtle variation of Reese's left no impression. The product disappeared, lost among more ambitious experiments.
Discontinued: 2008
Hazelnut cream replaced peanut butter in an attempt to compete with Nutella. Released first in Canada, then briefly in the US in 2008. Most thought it was too exotic, too off-brand. Gone shortly after the US release.
Discontinued: 2008
A collaboration between Whoppers and Reese's. Malted milk balls with a peanut-flavored shell. No chocolate. The product tasted like a nutty milkshake but had a waxy texture. The peanut butter shell was greasy. Both Reese's fans and Whoppers fans were satisfied with their separate candies. This crossover died quickly.
Discontinued: Mid-2010s
These Reese's contained two compartments—one with peanut butter-chocolate spread, one with graham cracker dippers. The spread tasted more like Hershey's chocolate mixed with Reese's peanut butter than an actual Reese's cup. The flavor was inconsistent. Under the Reese's brand, it felt wrong.
Discontinued: Late 2000s
Peanuts, cashews, pecans, and almonds packed into a Big Cup's peanut butter filling. Launched in 2006, the quantity of nuts became overwhelming. More wasn't better. It failed within a few years.
Discontinued: 2016
A promotional product for the 2016 Rio Olympics. It came and went with the Games. Nothing distinguished these from standard Reese's except Olympic branding.
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