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© History Oasis
Discontinued: 2010
Rose and Sarkis Colombosian started making yogurt in their Massachusetts kitchen in 1929. They sold their yogurt from horse-drawn carriages to fellow Armenian immigrants. Folks who loved fermented milk. By 1966, they invented fruit-on-the-bottom yogurt when plain versions proved too sour for most Americans.
Discontinued: 1980s
This brand claimed it pioneered healthy yogurt eating in America. Yami was known to boast about yogurt’s 4,000-year history. Their ads promised “Better Meals, Better Health, Longer Life” and insisted their product was easier to digest than regular milk. But bigger companies eventually squeezed them out, forcing them to go bankrupt.
Discontinued: 1991
The first frozen yogurt shop opened in New York in 1976. Within fifteen years, Everything Yogurt had 227 locations with another 44 under construction. When the frozen yogurt craze peaked, they merged with Bananas Smoothies. The brand name might be gone, but they created the frozen yogurt chain that we are living with today.
Discontinued: 1996
These Dallas yogurt entrepreneurs picked a fight with TCBY over names that sounded too similar. They actually won, forcing their competitor to rebrand from “This Can’t Be Yogurt” to “The Country’s Best Yogurt.” Yogen Fruz later bought the company out in 1996, absorbing over 2,500 locations.
Discontinued: 1991
California’s frozen yogurt darling, Penguin’s Place, collapsed when the new owners got greedy. Zausner Foods bought the chain in 1988, then forced franchisees to buy overpriced yogurt mix from their subsidiary companies. The angry owners sued, the company bled money, and the yogurt chain was bankrupt three years later.
Discontinued: 1996
Rich and creamy. You might remember Whitney’s Yogurt came in memorable scalloped plastic containers. Made with actual cream and whole milk, it tasted more like dessert than health food. Kellogg marketed it as a premium indulgence, but licensing fees and manufacturing costs killed profitability despite devoted customers. Making the comfort food discontinued.
Discontinued: 1991
Someone at Del Monte thought shelf-stable yogurt in pop-top cans was brilliant. They’re yogurt cups came in ridiculous 1980s names like “Totally Strawberry” and “Rad Raspberry.” The concept was great for camping and lunchboxes. But the artificial taste made most people gag. So Del Monte decided to leave the yogurt business for good.
Discontinued: 2022
The chocolate version of Snackwells yogurt tasted like pudding, which should have been a warning sign. Part of the notorious fat-free diet craze, this yogurt promised guilt-free indulgence. Instead, people ate entire containers thinking they were being healthy. Little did they know they were consuming massive amounts of sugar and carbs.
Discontinued: Early 2000s
While Americans obsessed over fat-free everything, La Crème went the opposite direction with rich, buttery full-fat yogurt. Commercials featured exaggerated French accents and smaller portion sizes. The brand highlighted how uniquely American our low-fat obsession was compared to European eating habits.
Discontinued: Early 2000s
Why eat candy when you can eat candy-flavored yogurt? Breyers took the popular hard candies and somehow made yogurt taste exactly like them. This fit perfectly with late 1990s food experiments that turned every candy into some other food product. But the novelty wore off quickly, killing off Breyers candy yogurt experiment forever.
Discontinued: 2010s
With Dannon Sprinkl’ins, kids could dump sugary mix-ins on their yogurt and pretend they were eating a healthy snack. Parents initially fell for it because yogurt seemed nutritious. When they realized they were paying premium prices for sugar packets mixed with dairy, sales dropped fast.
Discontinued: 2010s
Some random executive thought combining wobbly Jell-O pieces with yogurt would create the next big snack sensation. The concept felt forced. Imagine a corporate brainstorming session gone wrong. Kids preferred simpler options, and parents found the whole thing awfully complicated.
Discontinued: 2010s
Drinkable yogurt you had to shake before consuming. The portable format made sense for busy people, but established brands like Dannon already owned the drinkable yogurt space. Früsh couldn’t compete with better distribution networks and bigger marketing budgets.
Discontinued: 2010
Yogos were colorful yogurt-covered balls that looked like tiny bouncy balls you might find in a vending machine. Kids loved them, parents tolerated them, but profit margins stayed thin. Some customers had allergic reactions to the oils used in production. People were devastated when they were gone, but profit beats everything in the corporate game of life.
Discontinued: 2010s
Thick enough to coat your spoon completely. Yoplait Custards was positioned with a “spoon-hugging” marketing claim. In a market flooded with fruit-on-the-bottom varieties, the rich texture made it stand out. Yoplait discontinued it anyway, then weirdly asked Facebook followers if they missed it. Mixed signals much?
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Discontinued: 2016 (returned 2021)
The original Trix Yogurt was a colorful, swirled yogurt that matched the cereal’s rainbow aesthetic. Original flavors included Cotton Candy and Watermelon Burst. The yogurt was basically a tiny tub of sugar disguised as a dairy product.Health-conscious parents killed it in 2016, but nostalgic millennials brought it back five years later. Though most folks claim it’s much tamer than the original.
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