FREDDY'S DROPS THE COOLEST SUMMER COLLAB WITH DR PEPPER FROST

Sometimes the best ideas are hiding in plain sight. What happens when you take America's most mysterious soda and blend it with premium frozen custard?

Freddy's Frozen Custard & Steakburgers just answered that question.

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DR PEPPER FROST

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Forget root beer floats, starting July 9th, Freddy's is launching something genuinely different: Dr Pepper Frost. And it's not your typical vanilla-chocolate summer treat.

The concept?

Take Dr Pepper's famously secret blend of 23 unique flavors and swirl them into Freddy's signature freshly churned vanilla frozen custard. Add whipped cream on top, and you've got what might be the most intriguing limited-time offer of the summer.

"The new treat combines our rich and creamy frozen custard with the one-of-a-kind taste of Dr Pepper's iconic 23 flavors," says Rick Petralia, Freddy's Director of Menu Strategy & Innovation.

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SUMMER EXCLUSIVE WINDOW

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Here's the catch—you only have 48 days to try it. The Dr Pepper Frost runs from July 9 through August 26, making it a true summer exclusive rather than another endless menu addition.

Smart timing. Peak summer heat, peak craving for cold treats, peak nostalgia for that distinctive Dr Pepper taste.

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THE BIGGER PICTURE

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This collaboration highlights something interesting about Freddy's trajectory. What started in Wichita, Kansas, in 2002 has quietly become a powerhouse with over 550 locations across the US and Canada.

The numbers tell the story:

• #60 on Fast Casual's Top 100 Movers + Shakers
• #7 on Yelp's 50 Fastest Growing Brands
• #59 on Entrepreneur's Franchise 500

That's serious momentum in the competitive fast-casual space.

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THE "FREDDY'S WAY" STRATEGY

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While competitors race to the bottom on price, Freddy's is doubling down on what they call "the Freddy's Way" — genuine hospitality and food prepared fresh with premium ingredients.

It's working. In an industry where differentiation is everything, they've carved out space between fast food and fast-casual by focusing on quality and experience.

Dr Pepper Frost isn't just a summer treat—it's a trend that we continue to see in creative partnerships and premium positioning.

Available through drive-thru, in-restaurant, or via the Freddy's app starting July 9th.

Some opportunities don't wait for perfect timing. They create their own moment.