General Mills CEO History

GENERAL MILLS CEO HISTORY

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LIST OF PRESIDENTS & CEOS OF GENERAL MILLS

  • Cadwallader C. Washburn (1877-1928)
  • James Ford Bell (1928-1934)
  • Donald D. Davis (1934-1954)
  • Charles H Bell (1954-1962)
  • Edwin Rawlings (1962-1969)
  • James P. McFarland (1969-1976)
  • E. Robert Kinney (1976-1981)
  • H. Bruce Atwater (1981-1995)
  • Stephen W. Sanger (1995 - 2007)
  • Ken Powell (2007-2017)
  • Jeffrey L. Harmening (2017-present)

CADWALLADER C. WASHBURN

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Cadwallader C. Washburn, a prominent figure in the early history of General Mills, made significant contributions to the milling industry during his tenure from 1877 to 1928.

Following a tragic mill explosion in 1878 at the Washburn "A" mill in Minneapolis, which claimed 18 lives, Washburn took decisive action to prevent future disasters by introducing innovative safety measures, such as the installation of a "dust collector" to prevent flour dust explosions.

His commitment to employee welfare was evident in his immediate response to the tragedy, as he established a fund to support the affected families and ensured that displaced workers could continue working in another mill.

Under his leadership, the rebuilt "A" mill was equipped with state-of-the-art technology, improving efficiency, increasing capacity, and reducing costs, which played a pivotal role in establishing General Mills as a leading flour producer.

Washburn's proactive approach to safety, care for his employees, and commitment to innovation significantly influenced the flour milling industry and laid the foundation for General Mills' success.

JAMES FORD BELL

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James Ford Bell played a crucial role in the company's expansion and diversification into various industries.

Bell's tenure was marked by a commitment to innovation and research, as he merged Washburn-Crosby with three other mills in 1928 to form General Mills, a significant milestone in the company's history.

Under his leadership, General Mills introduced several iconic brands and products, such as Wheaties, Bisquick, Kix, Cheerios, Betty Crocker, and the first singing radio commercial.

Bell's impact on General Mills extended beyond the food industry, as he led the company's ventures into aeronautical research, the toy industry, restaurants, clothing and apparel, games, and more, helping General Mills become a global leader in various sectors.

The James Ford Bell Technical Center in Golden Valley, Minnesota, established in 1962, stands as a testament to his commitment to innovation and research, and continues to be a key part of General Mills' food research and development efforts.

DONALD D. DAVIS

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Donald Davis served as President of General Mills bringing his experience in engineering, banking, and manufacturing to the role, and was known for his keen analysis and orderly presentation that brought internal relationships into harmony.

Under Davis's leadership, General Mills made significant contributions to business management by delineating the roles of central office experts and associate company executives in decision-making, while also introducing new ideas into the industry through their approach to marketing cereals and the evolution of American business.

Davis's background and experience positioned him well to coordinate activities and maintain local self-government in the company's various units, making General Mills an outstanding example of corporate organization.

His tenure was marked by the company's focus on meeting growing demands at every stage of development, reflecting its dynamic and constructive spirit.

Davis's leadership and the company's organizational structure reduced routine and recurring adjustments to order and system, setting the stage for future growth and success.

CHARLES H BELL

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Charles Bell, son of General Mills President James Ford Bell, played a significant role in the company's growth and evolution during his 47-year career, which included serving as president from 1954 to 1961 and chairman of the board until 1967.

Under Bell's leadership, General Mills expanded its holdings beyond food products to include toys, clothing, and retail, as part of his vision for the company's future, which he pursued with dedication and commitment.

Bell's diversification strategy helped shape the company's future and cement its position as a leader in the food industry.

His contributions to General Mills were recognized and celebrated after his passing in 2003, with his obituary highlighting his significant impact on the company, as well as his involvement in conservation, the arts, and his service on the boards of US Steel and Burlington Northern.

Charles H. Bell's leadership and vision were crucial in transforming General Mills from a flour milling company to a global food giant, leaving a lasting legacy in the company's history.

EDWIN RAWLINGS

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Edwin W. Rawlings, a four-star general, joined General Mills as a vice president for finance in 1959 and quickly rose through the ranks, becoming president in 1961 and chairman and chief executive in 1967.

During his tenure, Rawlings made significant changes to the company's focus, selling half its flour mills and an unprofitable electronics unit, while emphasizing name-brand lines like Cheerios, Gold Medal, and Betty Crocker.

Under his leadership, General Mills began a series of acquisitions, including Kenner Products, Parker Brothers toys, Gorton's seafood, Monet costume jewelry, Red Lobster restaurants, Eddie Bauer clothing, and Yoplait yogurt, which helped the company become a major player in the food industry and expand into new markets.

Rawlings retired as chairman and chief executive in 1969 but remained on the board through 1976, leaving behind a legacy of strategic decision-making and successful expansions that positioned General Mills for continued growth and success in the following decades.

His military background and leadership skills were instrumental in guiding the company through a period of significant change and diversification.

JAMES P. MCFARLAND

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James McFarland, an experienced salesman, served as CEO of General Mills during which time he managed to double the company's earnings and increase the share of consumer foods in total sales from 45 percent to 80 percent.

Known for his commitment to balance and stability, McFarland made several significant acquisitions during his tenure, including Tom Huston Peanut Co., Smiths Food Group, Ltd. of England and Belgium, the French Biscuiterie Nantaise, Rainbow Crafts (Play-Doh), Kenner, Parker Bros., and Monocraft Products (Monet jewelry).

Under his leadership, General Mills also ventured into the restaurant industry with the purchase of Red Lobster in 1970, and expanded into outdoor retail with the acquisition of Eddie Bauer in 1971 and Talbot's in 1973.

These strategic acquisitions were part of McFarland's strategy to diversify the company's portfolio and seek controlled growth, resulting in significant sales growth and increased operating profits during his time as CEO.

After the sale of the chemical division in 1977, McFarland's legacy at General Mills was cemented, as the company divided its business into food processing, restaurants, games and toys, fashion, and specialty retailing, setting the stage for future growth and success.

E. ROBERT KINNEY

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E. Robert Kinney, also known as Bob Kinney, was a prominent figure in the food industry who served as CEO and chairman during which time the company's annual sales more than tripled, from $2.1 billion to $7.2 billion.

Kinney's most notable contribution to the food industry was his role in the development and popularization of fish sticks, transforming them from a small part of Gorton's business into a profitable retail item and helping to build the fish business.

When General Mills acquired Gorton's in 1968, Kinney's strategic thinking and personality impressed the acquisition team, as fish sticks contributed a meaningful proportion of the company's profits at the time.

Beyond his role in the fish stick business, Kinney was considered a creative and dedicated leader who made significant contributions to General Mills and the community during his 27 years as a Bates trustee, including 17 as chair.

His legacy of innovation and strategic thinking in the food industry left a lasting impact on General Mills and the wider business world.

H. BRUCE ATWATER

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Bruce Atwater served as CEO of General Mills from 1981 to 1995, a period during which the company was known for its "lean and mean" approach, emphasizing efficiency and effectiveness in its operations.

Under Atwater's leadership, General Mills focused on the quality of its management, reflecting a commitment to streamlining processes and maximizing performance.

His strategic approach to management helped the company navigate a challenging business environment and positioned it for future success.

His emphasis on efficient management and operational effectiveness was a defining characteristic of his leadership at General Mills.

STEPHEN W. SANGER

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Stephen Sanger, who began his tenure at General Mills in 1974, made significant contributions to the company's growth and success during his time as CEO from 1995 to 2007.

One of his notable achievements was the introduction of blue diamond marshmallows in Lucky Charms, which led to a 15% increase in sales.

Under Sanger's leadership, General Mills achieved a sales growth rate of 6%, surpassing the industry standard of 3%, and became the top company in cereal sales, overtaking Kellogg's for the first time since 1906.

In 2001, Sanger orchestrated the merger of General Mills and Pillsbury, creating one of the largest food companies globally, and oversaw the divestment of non-food based businesses, streamlining the combined operation.

His strategic decision-making and focus on growth helped solidify General Mills' position as a market leader in the food industry during his tenure as CEO.

KEN POWELL

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Ken Powell, a corporate lifer who spent his entire career at General Mills, served as the company's CEO from 2010 to 2017 and was known for his commitment to the company's core values, including "We do the right thing all the time."

Under Powell's leadership, General Mills made significant contributions to improving food security in Africa through the creation of Partners in Food Solutions (PFS), a nonprofit organization that provides food manufacturing expertise to small and medium-sized enterprises in developing countries.

Inspired by a conversation with Kofi Annan in 2008, Powell led the initial launch of PFS as a volunteer effort by General Mills employees and later expanded the organization to include other corporate partners.

PFS has had a significant impact on food security in Africa, helping to improve the capacity of local food processors and increase access to nutritious foods for millions of people, while also driving economic growth and development in the region.

Powell's leadership at General Mills and his commitment to addressing food security in Africa have left a lasting legacy in the food industry and beyond.

JEFFREY L. HARMENING

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Jeffrey Harmening, who has been serving as the President and Chief Executive Officer of General Mills since 2017, has made significant contributions to the company's growth and success during his tenure.

Prior to his role as CEO, Harmening held various positions within the company since joining in 1994, including Chief Operating Officer, Senior Vice President, and CEO of Cereal Partners Worldwide (CPW).

Under his leadership, General Mills has focused on growth through strategic acquisitions, expanding the company's position in the natural and organic food segment with the acquisition of Annie's and EPIC Provisions.

Harmening has also been committed to addressing real consumer problems and making a positive impact on society, emphasizing the importance of solving basic consumer needs during the COVID-19 pandemic and advocating for initiatives aimed at promoting economic justice and supporting diverse supplier bases.

His leadership has been marked by a commitment to innovation, diversity, and economic justice, driving General Mills' success while making a positive impact on the world around it.

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