THE UNKNOWN HISTORY OF IBC ROOT BEER

The history of IBC Root Beer is a fascinating tale that spans more than a century, intertwining with the social, economic, and cultural history of the United States.

From its humble beginnings in St. Louis, Missouri, during the tumultuous era of Prohibition, to its evolution into a beloved national brand, IBC has endured the test of time.

‍

ORIGINS OF IBC ROOT BEER

‍

In 1919, amidst the tumultuous era of Prohibition, the Griesedieck family of St. Louis, Missouri, founded IBC Root Beer as part of their ambitious venture, the Independent Breweries Company.

This syndicate brought together several prominent breweries under one umbrella, including the family's own National Brewery, as well as Columbia (Alpen Brau), Gast brewery, A.B.C., and Wagner Brewing Company.

The formation of the Independent Breweries Company represented a bold move by the Griesedieck family to consolidate their position in the beverage industry during a time when the production and sale of alcohol was outlawed.

‍

IBC ROOT BEER GAINED POPULARITY DURING THE PROHIBITION ERA

‍

During the dark days of Prohibition, when the sale and consumption of alcohol were strictly forbidden, Americans found solace in a sweet and refreshing alternative—Root Beer.

As the nation grappled with the social and economic consequences of the 18th Amendment, the Griesedieck family's root beer emerged as a beacon of hope, offering a legal and satisfying beverage option.

The popularity of IBC Root Beer soared during this period, as people from all walks of life embraced the rich, creamy flavor that became synonymous with the brand.

‍

THE BRAND CHANGED HANDS A COUPLE OF TIMES IN THE 1930S

‍

Sadly, due to economic difficulties, IBC had to shut down during the Great Depression.

Following the closure of the Independent Breweries Company, the iconic IBC trademark found a new home with the Kranzberg family, proprietors of the Northwestern Bottling Company.

However, hard times continued to strike for the beleaguered brand.

In the late 1930s, the Kranzberg family made the decision to sell IBC to the National Bottling Company, headed by the Shucart family, ushering in a new era for the brand.

‍

IBC EVENTUALLY BECAME PART OF DR PEPPER SNAPPLE GROUP IN 2008

‍

Throughout the latter half of the 20th century, the IBC brand continued to experience a series of ownership changes that reflected the dynamic nature of the American beverage industry.

In 1976, IBC was acquired by Taylor Beverages, marking the beginning of a new chapter in the brand's storied history.

Just four years later, in 1980, the Seven-Up Company recognized the potential of IBC and purchased the brand, further solidifying its position in the marketplace.

The dawn of the new millennium brought yet another significant change, as IBC became part of the Dr Pepper Snapple Group in 2008.

With Dr Pepper, IBC enjoys its status today.

‍

IN JULY 2016, IBC REFORMULATED ITS BEVERAGES

‍

In a move that echoed the brand's commitment to quality and responsiveness to consumer preferences, IBC made a significant reformulation to its beverages in July 2016.

The company transitioned from using high-fructose corn syrup to cane sugar, a change that not only impacted the taste profile of their products but also reflected a growing trend in the beverage industry toward more natural and less processed ingredients.

Alongside this reformulation, IBC also made the decision to update its packaging, introducing a fresh new look that showcased the brand's iconic identity while appealing to modern sensibilities.

‍

AS OF 2020, IBC OFFERS SEVERAL FLAVORS

‍

As IBC entered the new decade, the brand continued to innovate and expand its offerings to cater to the diverse tastes of its loyal customer base.

In 2020, IBC's product line included an array of enticing flavors, ranging from the classic Root Beer and Diet Root Beer to the indulgent Cream Soda, the bold Black Cherry, the refreshing Cherry Limeade, and the tropical-inspired Coconut Lime.

However, throughout its history, IBC has also introduced a number of unique and memorable flavors that have since been discontinued, such as the zesty Tangerine Cream Soda, the nostalgic Cherry Cola, the decadent Strawberries and Cream, the playful Berries and Cream, the old-fashioned Birch Beer, and the luscious Peach Cream Soda.

These flavors, while no longer in production, serve as a testament to IBC's spirit of creativity and its enduring legacy in the annals of American beverage history.