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Unilever
Note: Exact dates are often unavailable as Breyers doesn’t maintain public flavor archives.
Discontinued: 1996
Imagine it’s the 1990s, sophistication meant serving something that looked fancy but didn’t break the bank.
Viennetta ice cream was a statement piece for this era. Originally created by British company Wall’s in 1982, this wasn’t your average frozen dessert. The magic was in the waves.
Ice cream was pumped onto moving belts at different speeds, creating its iconic rippling layers that looked like a frozen concertina. Vanilla ice cream met thin chocolate layers in perfect harmony.
But America wasn’t quite ready for this European elegance. Despite its cult following, Breyers couldn’t convince enough Americans to embrace this dessert. The ice cream flavor was discontinued faster than it arrived.
Discontinued: 2023
Some flavors just hit different. Butter Almond was that friend you somehow lost touch with.
Not your typical nutty ice cream. This flavor featured rich vanilla ice cream paired with butter-roasted almonds and just a hint of salt. The perfect salty-sweet combination.
When fans reached out on social media asking where their beloved flavor went, Breyers offered Butter Pecan as consolation. But it wasn’t the same.
Discontinued: 2024
The plant-based “ice cream” that was supposed to give everyone options. For a while, it did.
Breyers’ almond milk ice cream was the best non-dairy ice cream on the market, according to many vegans. It had that creamy texture that actually rivaled the real thing.
Then came the oat milk trend. So Breyers ditched almond for oat, claiming it was “more popular”.
The result? Disappointed customers who felt the oat version tasted “like every other subpar vegan ice cream.”
Discontinued: April 2011
A partnership that wasn’t meant to last forever.
CoolBrands International had acquired the Breyers yogurt license from Kraft Foods, dreaming of yogurt empire expansion. For years, Breyers-branded yogurt sat alongside the ice cream in grocery coolers.
But then CoolBrands hit financial trouble and was sold to Healthy Food Holdings for $45 million in 2007. And the licensing agreement was fragile at best. When Unilever terminated the licensing agreement in April 2011, the Breyers yogurt was gone for good.
The yogurt lived on under different brands, but Breyers never embraced yogurt again.
Discontinued: 2006
When simple became complicated.
For 140 years, Breyers meant simple ingredients you could pronounce. Vanilla ice cream had four components: milk, cream, sugar, and vanilla. That was it.
In the 1980s, Breyers ran TV ads featuring a child struggling to pronounce artificial additives in other brands, then easily rattling off Breyers’ four simple ingredients.
When Unilever took control, cost-cutting became a priority. Stabilizers, gums, and cheaper ingredients gradually replaced the premium simplicity.
The “All Natural” label disappeared. Breyers ice cream has never been the same.
Discontinued: 2010s
Some love stories have tragic endings.
Cherry Vanilla had a devoted following. People would drive 20 miles just to find it when their local stores ran out. It represented everything classic about American ice cream.
Real vanilla ice cream met actual cherry pieces in creamy harmony. Fans would stock up, buying “two or three cartons” whenever they spotted it.
Then came the reformulation. Same name, different product. Customers immediately noticed: “This tastes funny.”
The name survived, but the soul was gone.
Discontinued: 2010S
Summer in a scoop. That’s what Breyers Peach used to be.
This ice cream flavor was sweet, slightly tart, and refreshingly natural with real peach pieces throughout.
Even customers from Georgia, the peach state itself, called it exceptional.
But cost-cutting changed everything. Corn syrup replaced premium ingredients. Vegetable gums and artificial additives crept in. The texture became “foamy” instead of creamy.
Like its cherry cousin, the original formulation was gone.
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