POPEYES NEW SIGNATURE SAUCE: WORTH THE 5-YEAR WAIT?

After 53 years in business, Popeyes just launched its Signature Sauce.

POPEYES SIGNATURE SAUCE

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Popeyes new Signature Sauce isn’t just another condiment thrown together in a test kitchen. It’s something its food scientists have been working up in the lab for over five years.

Featuring Louisiana’s famous “holy trinity” — bell pepper, celery, and onion — combined with garlic and a dash of hot sauce. This new sauce delivers a creamy, craveable flavor that will make you forget Chick-fil-A.

They didn’t go extra spicy in developing the sauce. Instead, they focused on balance. Just enough heat to remind you this is Louisiana-born, but approachable enough for everyone.

They even designed a special round cup specifically for this sauce. Which is optimized for dipping and ensuring you can “savor Every. Last. Drop.”

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FIVE YEARS IN THE MAKING

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Imagine you are Chef Amy Alarcon, VP of Culinary Innovation at one of the world’s largest chicken chains. Your boss walks in and says, “We need a signature sauce. But it has to be perfect.”

No pressure, right?

Most restaurants throw together a sauce in a few weeks. Popeyes? They spent five full years perfecting their first-ever signature sauce.

Five. Years.

That’s longer than some startups take to go public. But when you’re dealing with 4,000+ restaurants across the US and Canada, you don’t get second chances.

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YOUR PERFECT DIPPING PARTNER

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Here’s where it gets interesting. They’re launching the sauce permanently, but pairing it with limited-time Chicken Dippers ($4.99).

Popeyes wants people hooked on the sauce with the new dippers.

Plus, their “Build Your Own Bundle” ($20 for 3 proteins + 2 sides) only exists in their app and website. No in-store ordering allowed.

Popeyes is looking to build its customer relationships in a digital-first world. Their new Signature Sauce is one step toward making it happen.