Target CEO History

TARGET CEO HISTORY

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LIST OF TARGET CEOS & PRESIDENTS

  • 1902 - George Dayton 
  • 1938 - Nelson Dayton
  • 1962 - Douglas Dayton 
  • 1968 - William A. Hodder
  • 1973 - Stephen Pistner
  • 1977 - Kenneth A. Macke
  • 1981 - Floyd Hall 
  • 1994 - Bob Ulrich
  • 2008 - Gregg Steinhafel
  • 2014 - Brian Cornell

GEORGE DAYTON (FOUNDER)

portrait of George Dayton
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George Dayton founded the company that would later become retail giant Target Corporation.

In 1902, he established Goodfellow Dry Goods which he renamed the Dayton's Dry Goods Company just a year later.

As a devout Presbyterian, Dayton instilled the store with his strict religious values including closing on Sundays.

Though he originally had no experience in retail, Dayton grew the company into a multimillion-dollar business by the 1920s. His son Nelson and grandson Donald succeeded him at the company's helm after Dayton's passing in 1938.

NELSON DAYTON

portrait of Nelson Dayton
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When his father George Dayton passed away in 1938, Nelson Dayton assumed the presidency of the Dayton Company at just 43 years old.

He maintained the conservative Presbyterian principles of the business yet transitioned to a more innovative and aggressive management style.

Under Nelson's leadership throughout World War II, the company focused on keeping its department store well-stocked which increased revenue.

Though his father had forbidden it, Nelson modernized operations by allowing the store to sell alcohol and open on Sundays. After Nelson's death in 1950, his own son Donald took over leadership of the ever-growing family enterprise.

DOUGLAS DAYTON

Douglas Dayton
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As the son of Donald Dayton, Douglas Dayton descended from the family that founded the Dayton Company back in 1902.

When the first Target discount store opened in 1962, Douglas assumed the critical role of the new chain's inaugural president.

Drawing on the company's decades of retail experience, he helped guide Target's initial strategy focused on suburban markets.

Though only four Target stores existed after the first year, Douglas laid the foundation for expansion by putting the stores on the path to profitability by 1965.

His strong leadership convinced the Dayton Company that discount retail would soon thrive and surpass their department store revenue.

WILLIAM A. HODDER

portrait of William A. Hodder
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Stepping into the role of Target president in 1968, William A. Hodder took the reins from Douglas Dayton who had recently departed the discount chain.

Hodder oversaw a period of rapid growth for Target as the retailer expanded outside Minnesota for the first time by opening two stores in the Denver area.

Under his leadership, Target also acquired the J.B. Hudson & Son jewelry chain and began selling alcohol, Modernizing from the old Presbyterian prohibitions.

Though Hodder only served as president for a short time, he set the stage for Target's growth into a national brand over the coming decades.

His successor Stephen Pistner would inherit a promising discount chain nearing $130 million in sales across 46 stores in just six years.

STEPHEN PISTNER

portrait of Stephen Pistner
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With Target struggling after its swift early expansion, the company called upon retail veteran Stephen Pistner to take charge in 1973.

As CEO, he improved inventory controls and reduced new store openings to refocus the business.

Pistner's tenure saw Target rebound to profitability under a new strategy emphasizing measured Midwest growth versus overextension.

Respected as an innovative executive, he would later lead Montgomery Ward and Ames back from the brink.

Though leaving Target after just five years, Pistner renewed the foundation of the discount chain in time for even greater success in the 1980s.

KENNETH A. MACKE

portrait of Kenneth Macke
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Kenneth A. Macke took charge of Target as it emerged as a leading Midwest discount retailer in the late 1970s.

Assuming the chairman and CEO positions in 1977, he focused expansion into new states while ending unprofitable specialty retail diversifications.

Macke oversaw impressive growth as Target reached $5.3 billion in sales by 1987 with over 300 stores across 24 states.

After 11 years guiding the company, he passed leadership to trusted lieutenant Bob Ulrich in 1987. His vision left Target poised for its nationwide expansion of the next decade under new CEO Ulrich’s stewardship.

FLOYD HALL

portrait of Floyd Hall
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Named chief executive in 1981, Floyd Hall brought over 30 years of discount retail experience to guide Target's growth.

His focus on strong profits laid the groundwork for Target's expansion momentum to accelerate in the 1980s.

Hall supervised new store openings while overseeing the acquisition and integration of Ayr-Way's 40 locations.

However, his tenure at the top proved short as he moved on from Target after just three years leading the thriving chain. Later known as an innovator in specialty superstores, Hall left Target Stores well-positioned for the stellar gains achieved by his successor, Bob Ulrich.

BOB ULRICH

portrait of Bob Ulrich
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Bob Ulrich became Target's chief executive following a controversial corporate takeover attempt in 1987 after 15 years growing through the ranks.

Guiding Target for well over a decade, he focused on expanding the chain into a truly national retailer with over 1,300 locations by 2000.

Under Ulrich’s leadership, Target also pioneered specialty discount retail concepts like SuperTarget hypermarkets.

His long tenure steering the company culminated with the Dayton-Hudson Corporation being rebranded Target Corporation in 2000.

Though stepping down as CEO in 2008, Ulrich’s visionary strategy made Target one of America’s dominant retail powers.

GREGG STEINHAFEL

portrait of Gregg Steinhafel
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Longtime company veteran Gregg Steinhafel assumed leadership in 2008, taking over from respected CEO Bob Ulrich.

Steinhafel led Target’s expansion into e-commerce and the grocery market with innovations like online ordering for in-store pick-up.

However, he also presided over major setbacks like the failed Target Canada launch and the infamous 2013 customer data breach.

Facing growing calls for change following these missteps, Steinhafel resigned as chief executive in 2014 ending his brief but turbulent tenure.

Despite overseeing profits and revenues at record highs, persistent struggles to reclaim shopper trust ultimately cut his CEO role short after just six years.

BRIAN CORNELL

portrait of Brian Cornell
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With Target reeling from its Canadian retreat and data breach, seasoned executive Brian Cornell took charge in 2014.

Seeking to reinvigorate innovation, he invested in strengthening technology and e-commerce capabilities.

Under Cornell's leadership, Target also expanded into new businesses like smaller-format stores and same-day delivery through the Shipt acquisition.

Driven by a renewed focus on signature brands and partnerships, Target rebounded to become a leader in retail's pandemic shakeup.

Guiding Target into its second century, Cornell aims to cement its reputation as a durable retail innovator.

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