portrait of the Apple II computer
© History Oasis

"Innovation distinguishes between a leader and a follower." 

—Steve Jobs

1976: Founding

  • April: Apple Computer founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple I prototype completed.
  • June: The Apple I computer sold to Byte Shop computer store for $666.66. First Apple I sold to Paul Terrell of Byte Shop for $666.66.
  • August: Apple moves into its first office on Stevens Creek Blvd.
  • September: Apple I added to Sears Business Catalog for $595.
  • November: Apple I production moved from Job's garage to a larger facility.

1977: Apple II

  • January: First single-board Apple II prototype completed.
  • February: Mike Markkula invests $92,000 and draws up a business plan.
  • May: First Japanese Apple II users group formed. 
  • June: Apple II computer unveiled at West Coast Computer Faire.
  • July: Apple II production begins in Cupertino, California.
  • August: Apple II featured on the cover of influential Byte magazine.
  • September: Apple II starts shipping, sells thousands of units in the first year.  
  • October: Apple expands into a 7,624 sq ft office at 10260 Bandley Dr.
  • December: Apple Japan established to handle Far East distribution.

1978: Operational Expansion

  • February: Disk II floppy drive add-on introduced for Apple II.
  • April: Apple begins manufacturing in Ireland to expand overseas.
  • June: Apple begins national advertising campaign for Apple II.
  • August: Tax exempt stock deal helps start Apple employee stock plan.
  • October: New automated Apple II production line operational.
  • December: Apple II Plus with more memory and features released.

1979: Growth

  • February: Apple exhibits at 1st national computer show, creating buzz.
  • May: Software contracts signed to bundle VisiCalc with Apple II.
  • July: New order system activated to manage booming Apple II demand.
  • August: Software firm VisiCorp releases VisiCalc spreadsheet app for Apple II.
  • September: Apple II circuit boards now made in Singapore and Ireland.
  • November: Apple offices span 7 buildings in Cupertino to house growth.  
  • December: Jobs and team visit Xerox PARC, inspiring GUI design.

1980: IPO of Apple

  • January: Apple retail store opens on West Coast run by Paul Turnbull.
  • February: Apple exhibits at 1st national computer show, creating buzz.
  • May: Software contracts signed to bundle VisiCalc with Apple II.
  • July: New order system activated to manage booming Apple II demand.
  • December: Apple goes public, creating over 300 millionaires overnight.


Portrait of Steve Jobs
© History Oasis

The ones who are crazy enough to think they can change the world, are the ones who do."

—Steve Jobs

1981: Apple III Failure

  • January: Apple III discontinued after disappointing sales and issues.
  • September: First IBM PC released, rivalry begins.

1982: Stock Gains

  • February: Apple’s IPO biggest since Ford.
  • June: Apple III re-launched to try fixing issues.

1983: John Sculley

1984: Super Bowl XVIII Comercial 

  • January: Iconic "1984" Macintosh commercial during Super Bowl XVIII.
  • April: Apple IIc provides compact Apple II with new design.
  • September: First Macintosh upgrades release fixes issues.
  • November: Macintosh Office suite announced but delayed by bugs.

1985: Steve Jobs Resigns 

  • January: Jobs and Wozniak awarded the National Medal of Technology.
  • April: Microsoft invests $150 million into Apple amid turmoil.
  • May: John Sculley reorganizes. Jobs is kicked off Lisa/Mac teams.
  • September: Jobs resigns from Apple. He founds NeXT Computer.
  • December: Microsoft reveals Windows 1.0 to rival Mac GUI.


drawing of the PowerBook
© History Oasis

"Stay hungry, stay foolish."

—Steve Jobs

1986: PowerBook

  • February: Mac Plus released with more memory and SCSI support.
  • March: Macworld Expo becomes Apple's big annual conference.
  • September: Apple Programmers and Developers Association formed.
  • December: PowerBook prototypes with proto touch screens made.

1987: Logistical Expansion

  • February: Mac II released, expands modular expandability.
  • March: AppleShare network server software allows file sharing.
  • July: First Apple distribution center opens in the Netherlands.
  • November: Apple headquarters expands in Cupertino again.

1988: Microsoft Lawsuit

  • September: Apple sues Microsoft and HP for GUI copyright issues.

1990: Upgrades

  • June: System 7 OS announced with major upgrades to Mac OS.
  • October: New Macs released cheaper Classic, LC, and IIsi models.

1991: PowerBook Released

  • March 1991: PowerBook 100 unveiled as early laptop success.
  • May 1991: Apple allies with IBM and Motorola on PowerPC chips.
  • October 1991: First 7 retail stores open in the US to sell Macs.

1992: John Sculley Resignation 

  • March: Macs reaching 5% global PC market share yearly.
  • July: Apple alliance creates advanced CHRP platform specs.
  • October: John Sculley resigns. Michael Spindler becomes the new CEO.

1994: Mac Line Expanded

  • February 1994: Power Macintosh line introduced with PowerPC.
  • September 1994: Apple allows Mac cloning aiming for growth.

1996: Steve Jobs Returns

  • March: CEO Michael Spindler replaced with Gil Amelio.
  • November: Apple acquires NeXT. Jobs returns to Apple.
  • December: Apple's market share falls below 4%.


drawing of the iPhone
© History Oasis

"Your time is limited, so don't waste it living someone else's life." 

—Steve Jobs

1997: iMac

  • May: Steve Jobs becomes interim CEO of Apple.
  • August: Microsoft invests $150 million in Apple.
  • November: Apple Online Store launched for direct sales.
  • May: Successful iMac introduced, leads Apple's comeback.

1999: iBook

  • January: iBook consumer laptop unveiled.
  • October: iMovie software launched for digital video editing.

2001: iPod

  • May: Two Apple Retail Stores opened in VA and CA.
  • October: iPod MP3 player introduced, revolutionary success.

2004: iPod Line Expansion

  • January 2004: iPod mini and iPod shuffle introduced.

2005: Intel Partnership

  • January: MacWorld keynote announces transition to Intel chips.
  • September: Apple switches to using Intel processors.

2007: iPhone

  • January: iPhone unveiled and launched, disrupting industry.
  • June: Apple TV introduced for video streaming.

2008: App Store

  • July: App Store ecosystem launched for iOS apps.
  • October: MacBook and MacBook Pro laptops redesigned.

2010: iPad

  • January: iPad tablet introduced, kicking off the post-PC era.
  • June: iPhone 4 launched to record sales numbers.

2011: Steve Jobs Dies

  • January: Jobs takes medical leave. Tim Cook steps in.
  • August: Jobs resigns as CEO. Remains as chairman.
  • October: Jobs passes away after resigning as CEO. Tim Cook officially becomes the new CEO of Apple.


Portrait of Tim Cook
© History Oasis

"The best way to predict the future is to create it."

—Steve Jobs


2012: iPod Mini

  • September: iPhone 5 released with larger 4" display.
  • October: iPad Mini announced as smaller tablet.

2013: iOS 7

  • June 2013: iOS 7 announced as major software redesign.

2014: Apple Watch

  • September: Apple Watch announced, released in 2015.
  • September: Apple Pay mobile payments announced.

2017: iPhone X

  • September: iPhone X with edge-to-edge display.
  • November: iPhone X uses facial recognition.

2018: $1 Trillion

  • October: Apple leads US company value at $1 trillion.

2019: Camera Upgrades

  • September: iPhone 11 Pro introduces triple camera.

2020: M1 Chips

  • June: Transition announced from Intel to Apple silicon.
  • November: First Macs released with M1 Apple chips.

2021: AirTag

  • April: AirTag trackers and purple iPhone 12 unveiled.
  • June: Podcast Subscriptions and Apple Privacy features.

2022: iPhone 14

  • September: iPhone 14 and new Apple Watches released.

2023: Vision Pro

  • June: Vision Pro announced and self-driving car plans.



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