BIRDS EYE DISCONTINUED PRODUCTS YOU FORGOT ABOUT

LIST OF BIRDS EYE DISCONTINUED PRODUCTS

• Birds Eye Potato Fritters (1970s-2008)
• Birds Eye Inspirations Fish Range (2010s-2019)
• Original Birds Eye Steakhouse Grills (1970s-2000s) name discontinued, product rebranded
• Findus Crispy Pancakes - Original Flavors (1958-2002) chicken & bacon, chicken & sweetcorn, chicken & mushroom
• Findus Crispy Pancakes - Complete Brand (1958-2016) relaunched under Birds Eye
• Birds Eye Potato Waffles Australia/NZ (2010s-2017)
• Birds Eye Menu Master Sub-Brand (1980s-2000s)

‍

Note: Some products like Steakhouse Grills and Crispy Pancakes technically still exist but under different names or formulations. The original versions listed above represent the specific discontinued frozen food iterations.

‍

BIRDS EYE POTATO FRITTERS

‍

Discontinued: 2008

Golden, crispy potato fritters that became the ultimate childhood comfort food. These deep-fried snacks offered something different from regular fries, a fluffy interior wrapped in that perfect crunchy coating. Parents loved them as easy sides, and kids devoured them with beans.

‍

BIRDS EYE INSPIRATIONS FISH RANGE

‍

Discontinued: 2019

The premium play that couldn't compete with the Captain. Birds Eye launched this upmarket fish range to capture gourmet-minded shoppers, featuring restaurant-quality preparations and fancy seasonings. But research revealed that without Captain Birds Eye's iconic presence, the brand felt lost at sea.

‍

ORIGINAL BIRDS EYE STEAKHOUSE GRILLS

‍

Discontinued: Early 2000s (name only)

These burgers were marketed as "pure ground beef that you cook like a steak and serve like a steak." The 1980s TV ads became legendary, featuring building site workers singing about dinner accompaniments to the tune of "Que Sera, Sera." While the product lives on as "Beef Grill Steaks," that iconic Steakhouse Grills name has been retired.

‍

FINDUS CRISPY PANCAKES

‍

Discontinued: 2002 (specific flavors)

The flavors that defined a generation. Chicken & bacon, chicken & sweetcorn, and chicken & mushroom were the holy trinity of crispy pancake fillings. These breadcrumb-coated foods graced British freezers for decades, becoming the ultimate teatime treat. After 40+ years of British teatimes, the entire Findus Crispy Pancakes brand was axed when Young's lost licensing rights.

‍

BIRDS EYE POTATO WAFFLES AUSTRALIA/NZ

‍

Discontinued: 2017

For a brief, beautiful moment, Aussies could enjoy this iconic breakfast treat that had defined British mornings for decades. But the dream was short-lived.

‍

BIRDS EYE MENU MASTER SUB-BRAND

‍

Discontinued: 2000s

The sub-brand casualty of European expansion. Menu Master represented Birds Eye's ready meal ambitions. Complete dinner solutions for busy families. But as the company pivoted toward pan-European thinking, maintaining multiple sub-brands became inefficient. Menu Master was sacrificed on the altar of brand consolidation.