19 DISCONTINUED CHOCOLATE BARS YOU FORGOT ABOUT

LIST OF DISCONTINUED CHOCOLATE BARS

J.S. Fry & Sons First Modern Chocolate Bar (1847-1849)
Whiz Bar (1920s-Unknown)
Chicken Dinner Bar (1923-1962)
Coconut Grove (1923-Unknown)
Milkshake Bar (1927-1996)
Seven Up Bar (1930s-1979)
Fry’s Five Centre (1934-1992)
Tiffin Bar (1937-Multiple Discontinuations)
Rumba Bar (1970s-1970s)
Marathon Bar (1973-1981)
Summit Bar (1980s-1980s)
Bar None (1987-1997)
54321 Bar (Late 1980s-1989)
PB Max (1989-1994)
Kudos Bars (1990s-2017)
Hershey’s Swoops (2003-2006)
Wonka Bar (2005-2010)
Hershey’s Thingamajig (2009-2012)
Oh Henry! (Early 1900s-2019)

J.S. FRY & SONS FIRST MODERN CHOCOLATE BAR

Discontinued: 1849

This was the world’s first mass-produced chocolate bar. It was created by Joseph Fry when he mixed cocoa powder, sugar, and cocoa butter into a moldable paste. It was the template that every chocolate bar followed after. Fry turned chocolate from an expensive luxury into an affordable delight for the masses.

WHIZ BAR

Discontinued: Unknown

Whiz Bar featured a marshmallow base covered in peanuts and chocolate. The Beich company marketed it with the slogan “Whiz, best nickel candy there iz-z.”

CHICKEN DINNER BAR

Discontinued: 1962

Sperry Candy Company created this chocolate-covered nut roll during the Roaring Twenties. Naming it with the humorous name Chicken Dinner Bar. It was positioned as nutritious with the slogan “Candy Made Good.” The chicken imagery was developed during the Great Depression and symbolized prosperity during economic hardship.

COCONUT GROVE

Discontinued: Unknown

Curtiss Candy Company’s coconut center candy bar was wrapped in bittersweet chocolate. Coconut Grove stood out from milk chocolate competitors by using darker, more sophisticated chocolate. Its bittersweet coating created a unique flavor profile that adults couldn’t get enough of.

MILKSHAKE BAR

Discontinued: 1996

Milkshake Bar was designed to replicate a malted milkshake in the form of a chocolate bar. The malt-flavored nougat center covered in milk chocolate lasted nearly 70 years before corporate buyouts ended production. You might remember buying this candy from drive-in theater freezers.

SEVEN UP BAR

Discontinued: 1979

Seven Up Bar featured seven layers filled with different flavors, including coconut, butterscotch, caramel, and cherry cream. Pearson Candy called these sections “pillows.” High manufacturing costs and trademark disputes with 7 Up soda forced the candy’s discontinuation after nearly 50 years.

FRY’S FIVE CENTRE

Discontinued: 1992

Five fruit-flavored sections in one candy bar became Five Centre. It was filled with orange, raspberry, lime, strawberry, and pineapple. This British creation survived 58 years by offering variety in a single purchase.

TIFFIN BAR

Discontinued: multiple retirements

Poor sales killed this Tiffin Bar twice. Despite brief revivals, including a 2016 “Special Edition” comeback, consumer indifference prevented sustained production. No matter how hard they tried, the people were just not buying it.

RUMBA BAR

Discontinued: 1970s

Rumba Bar targeted adults with rum flavoring, raisins, and fudge. But its slogan, “Succumba to Rumba” failed to generate sales. This breakable Bar similar to Kit Kat disappeared quickly due to lack of consumer demand for rum-flavored candy.

MARATHON BAR

Discontinued: 1981

Mars Inc. launched Marathon Bar as an eight-inch braided caramel bar covered in chocolate. Red wrapper and cowboy-themed TV ads emphasized telling the consumer how long it would be to chew through it. Despite memorable marketing, poor sales ended production after eight years. It remains highly requested by nostalgic consumers.

SUMMIT BAR

Discontinued: 1980s

Summit Bar featured two wafers covered in peanuts and milk chocolate, creating a light and fluffy texture. Health nuts from the 1980s made this Bar appealing, but sadly the candy bar could not make it to the fall of the Berlin Wall.

BAR NONE

Discontinued: 1997

Bar None layered wafers and Hershey chocolate topped with peanuts. A controversial 1992 reformulation added caramel sticks. The change backfired and Hershey discontinued the Bar in 1997. But the Iconic Candy Company revived the original formula in 2019.

54321 BAR

Discontinued: 1989

This candy bar had five distinct textures: wafer, fondant, rice krispy, caramel, and chocolate coating. Each number represented a different layer, living up to its countdown name. Despite the creative concept, the 54321 bar lasted only one year before disappearing.

PB MAX

Discontinued: 1994

Developed by Mars Inc., PB Max featured peanut butter and dunked-in chocolate. Despite earning over $50 million in sales, Mars discontinued it after five years for unknown reasons.

KUDOS BARS

Discontinued: 2017

Kudos Bars were Rice Krispies mixed with oats and covered in chocolate, marketed as nutritious snacks rather than candy. But let’s be honest, it was basically a candy bar. The 1990s focus on low-fat, high-sugar foods made them popular. When nutrition science evolved beyond the fat-fear era, Kudos couldn’t adapt.

HERSHEY’S SWOOPS

Discontinued: 2006

Hershey’s Swoops were pringles-shaped chocolate chips available in multiple flavors, including Reese’s and York Peppermint Pattie. This three-year experiment failed to find an audience despite creative marketing. The unusual shape was said to be confusing to folks.

WONKA BAR

Discontinued: 2010

Nestlé created this graham cracker and chocolate bar to coincide with Tim Burton’s “Charlie and the Chocolate Factory”film. Movie tie-in marketing included golden ticket promotions worth $10,000 each. When film hype faded, the Bar disappeared despite recent “Wonka” movie releases.

HERSHEY’S THINGAMAJIG

Discontinued: 2012

Hershey’s Thingamajig featured cocoa crisps topped with peanut butter and covered in chocolate. The name connection to “Whatchamacallit” confused consumers, and the three-year experiment ended.

OH HENRY!

Discontinued: 2019

Oh Henry! combined with peanuts, caramel, and fudge covered in chocolate. Chewier than Snickers, it maintained steady sales until Nestlé sold rights to Ferrero in 2018. The new owners discontinued production in 2019 without announcement, ending its 119-year run.