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General Mills
Discontinued: 1975
General Mills released this berry-flavored oat cereal in 1972. A World War I German pilot mascot modeled after the Red Baron led the brand. Its star-shaped berry marshmallows tasted like fruit punch. Commercials pitted Baron von Redberry against Sir Grapefellow, with each pilot claiming his cereal was better. But when Monster Cereals outsold it, General Mills discontinued the cereal after three years.
Discontinued: 1975
A British World War I pilot mascot flew across boxes of this grape-flavored oat cereal starting in 1972. Star-shaped grape marshmallows filled each box. Opening a box released an intense artificial grape smell. Boxes cost 39 cents and came with balloon-powered air car toys, collectible patches, and mail-away balsa wood gliders. General Mills ended production in 1975 alongside Baron von Redberry.
Discontinued: 1968
General Mills sold this cereal from 1965 to 1968. Little is documented about Wackies, but we do know that it had a wacky banana flavor. The brand lasted three years before General Mills removed it from stores.
Discontinued: 1982 (revived briefly in 2013)
A werewolf mascot marked this Monster Line Cereal when it appeared in 1974. The original recipe used lime flavoring. Kids hated it. The cereal lasted eight years before disappearing. Later, Quentin Tarantino showed Fruit Brute boxes in "Pulp Fiction" and "Reservoir Dogs," making vintage boxes prized by collectors. General Mills brought it back in 2013 as "Frute Brute" with cherry flavoring. All five Monster Cereals appeared on shelves together for the first time that year.
Discontinued: Early 1980s
General Mills introduced this cereal in 1979 in two flavors: Brown Sugar & Honey and Natural Fruit Flavor. The pieces resembled Kix. Four cartoon children holding sporting equipment decorated the boxes. The company marketed it as a healthy breakfast food and added 16 vitamins and minerals. The exact discontinuation date is unknown, but it was sometime in the 1980s.
Discontinued: 1988
General Mills launched this video game cereal in 1983 to compete with Ralston's Donkey Kong cereal. Sweetened corn puffs mixed with marshmallows shaped like Pac-Man and the four ghosts: Blinky, Pinky, Inky, and Clyde. Later versions added larger "Super Pac-Man" marshmallows and two-tone Ms. Pac-Man shapes. A young Christian Bale appeared in some commercials. When Namco reclaimed US rights to Pac-Man from Bally Midway in 1987, the cereal likely faced licensing issues. It ended production in 1988.
Discontinued: 1992 (revived briefly in 2013)
General Mills released this Monster Cereal in 1987 or 1988 (sources differ) to replace Fruit Brute. A mummy wrapped in colorful bandages served as a mascot. The company added "Monster Mallows" (mega-sized marshmallows) across all Monster Cereals at launch. This version lasted four to five years. The 2013 revival used orange cream flavor to separate it from cherry-flavored Frute Brute.
Discontinued: 1987 (revived briefly in 2003)
General Mills released this cereal in 1987. Cone-shaped pieces came in vanilla, chocolate, and chocolate chip flavors. A character named Ice Cream Jones and catchy jingles promoted it. Parents complained about health concerns. General Mills pulled it the same year. The 2003 revival celebrated the ice cream cone's centennial. The new version tasted like cookies and cream and included coupons for Nestlé ice cream treats.
Discontinued: 2025
This Cheerios variety combined the honey-nut flavor of the classic cereal with added granola clusters for texture contrast.General Mills positioned it as a more substantial breakfast option within the Cheerios family. The cereal joined stores in 2013 and lasted 12 years before Cheerios ended production in 2025.
Discontinued: 2025
General Mills introduced this whole-grain cereal in 2017. Sweetened whole grain Os combined peanut butter and cocoa. The company stopped making it in 2025, citing low demand, ingredient shortages, or supply chain problems that made continued production too costly.
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