18 DISCONTINUED GUCCI PERFUMES & COLOGNES

Gucci

LIST OF DISCONTINUED GUCCI AND COLOGNES PERFUMES

  • Gucci No. 1 (Parfum 1) (1972-1992)
  • Gucci Pour Homme (The First One) (1976-1990)
  • Eau de Gucci Concentrée (1982-1992)
  • Gucci No. 3 (1985-1999)
  • Gucci Nobile (1988-2003)
  • L’Arte di Gucci (1991-1993)
  • Eau de Gucci (Relaunched Version) (1993-2003)
  • Gucci Accenti (1995-2003)
  • Envy (Women’s) (1997-2011)
  • Envy for Men (1998-2011)
  • Rush for Men (2000-2011)
  • Rush 2 (2001-2011)
  • Gucci Eau de Parfum (2002-2011)
  • Gucci Pour Homme (2003-2011)
  • Envy Me 2 (2006-2011)
  • Gucci Made to Measure (2013-unknown)
  • Gucci Flora Eau Fraîche (unknown)
  • Gucci Oud Intense (unknown)

Note: Many fragrances from the Tom Ford era (1997-2004) were discontinued in 2011 when production shifted from Procter & Gamble, while earlier fragrances were discontinued during various ownership changes and the company’s financial difficulties in the early 1990s.

GUCCI NO. 1 (PARFUM 1)

Gucci

Discontinued: 1992

The original masterpiece. Created by legendary perfumer Guy Robert, this aldehydic floral was Gucci’s very first fragrance when they partnered with Scannon in 1972. A powdery, sophisticated scent that defined what luxury perfume meant in the 1970s and 80s.

GUCCI POUR HOMME (THE FIRST ONE)

Gucci

Discontinued: 1990

This men’s fragrance came in two iconic bottle styles. A sleek rectangular design (1976-1981), then the distinctive rounded “belt” bottle (1982-1990). A true gentleman’s scent from fashion’s golden era.

EAU DE GUCCI CONCENTRÉE

Gucci

Discontinued: 1992

Part of Gucci’s major 1982 relaunch, when they renewed their Scannon partnership. This potent women’s fragrance was everywhere when Gucci was expanding worldwide.

GUCCI NO. 3

Gucci

Discontinued: 1999

The forgotten middle child. Released during the turbulent mid-80s, when Gucci’s fragrance rights ping-ponged between companies like Mennen, Colonia Inc., and Muelhens. Despite the chaos behind the scenes, the perfume went on for three decades before being discontinued.

GUCCI NOBILE

Gucci

Discontinued: 2003

This aromatic fougère started the “Guccicorn” phenomenon, where discontinued Gucci fragrances became expensive collector’s items. Unopened bottles sell routinely for $300-700 per bottle on eBay. The perfume was created by Kathy Gurevich, it’s the ultimate 1980s moss-heavy masterpiece.

L’ARTE DI GUCCI

Gucci

Discontinued: 1993

This fragrance was launched without Gucci’s house involvement. But became a commercial disaster and later a cult favorite. Discontinued possibly when Calvin Klein’s clean CKOne trend killed gothic fragrances. It’s now beloved by perfume goths worldwide.

EAU DE GUCCI (RELAUNCHED VERSION)

Gucci

Discontinued: 2003

This perfume rose from the ashes of the 1982 original, tweaked and relaunched in 1993 during Investcorp’s cost-cutting era. It survived a full decade through multiple distributor changes before finally meeting its final end.

GUCCI ACCENTI

Gucci

Discontinued: 2003

The elegant oriental. A warm, sensual women’s fragrance with peach, vanilla, and spices that embodied vintage glamour. The fragrance was available in both EdT and parfum concentrations, distributed by Stern Fragrances, then Intercosmetics until its quiet discontinuation.

ENVY (WOMEN’S)

Gucci

Discontinued: 2011

This was an inaugural fragrance under creative director Tom Ford’s supervision in 1997, marking the beginning of Gucci’s “Days of Glory.” This oriental woody became a beloved classic.

ENVY FOR MEN

Gucci

Discontinued: 2011

Fresh, spicy, and woody with ginger, sandalwood, and incense. This cologne was created during Ford’s golden era. It was known for its refined masculine scent and had a devoted following. Its discontinuation shocked fans, making vintage bottles highly coveted treasures.

RUSH FOR MEN

Gucci

Discontinued: 2011

The Y2K futurist of fragrances. Antoine Maisondieu and Daniela Andrier crafted this cyberpunk-inspired woody-spicy cologne that captured the millennium’s optimistic tech aesthetic. It featured Mysore sandalwood and incense in a sleek, minimalist presentation.

RUSH 2

Gucci

Discontinued: 2011

The sequel that everyone forgot about. A flanker to the iconic Rush line, the fragrance was reformulated in 2008 before meeting its end in the great 2011 purge. Part of Tom Ford’s modernist aesthetic that defined early 2000s luxury fragrance innovation.

GUCCI EAU DE PARFUM

Gucci

Discontinued: 2011

This perfume was never reformulated during its nine-year run, maintaining its original integrity. Considered one of Tom Ford’s “visionary jewels.”

GUCCI POUR HOMME

Gucci

Discontinued: 2011

This cologne featured deep cypress, tobacco, and leather, creating the perfect evening fragrance. Never reformulated, this was one of three early 2000s masterpieces alongside Envy and Rush for Men. A gentleman’s scent for the modern era.

ENVY ME 2

Gucci

Discontinued: 2011

Released during the 2006 batchcode shift from Wella to Procter & Gamble, marking the end of Tom Ford’s era. This flanker represented changing times before becoming another casualty of corporate restructuring.

GUCCI MADE TO MEASURE

Gucci

Discontinued: Unknown

Refined and polished for the modern gentleman with lavender, cinnamon, and leather. Despite being designed like a bespoke suit, it never found its audience. It’s a rare find on secondary markets.

GUCCI FLORA EAU FRAÎCHE

Gucci

Discontinued: Unknown

The summer casualty. A lighter, fresher take on classic Flora with peony, citrus, and sandalwood. Perfect for warm weather, beloved by fans, yet mysteriously removed from the lineup.

GUCCI OUD INTENSE

Gucci

Discontinued: Unknown

The oud victim. A deeper, richer version intensifying oud, amber, and saffron for bold luxury. The fragrance stood out in designer oud fragrances but couldn’t escape the modern trend toward safer, more commercial offerings.

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