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Mars, Inc.
Discontinuation Date: 1994
Mars created PB Max, a candy bar with a whole grain cookie base.
It was topped with creamy peanut butter and cookie pieces—surrounded in milk chocolate.
Despite generating about $50 million in sales during its short lifespan, PB Max was discontinued because the Mars family didn’t like peanut butter.
Discontinuation Date: 1981
The Marathon Bar was a candy bar that featured an 8-inch braided caramel center covered in milk chocolate.
It’s similar to the Cadbury Curly Wurly bar, which is still available in the UK.
Its red packaging had ruler markings that highlighted its impressive length.
Ads of the past promoted the candy bar with the slogan “the candy bar you can’t eat quickly.”
Its extremely chewy nature and possibly insufficient sales compared to other Mars products may have contributed to its demise.
Discontinuation Date: Early 2000s
The original American Mars Bar, created by Forrest Mars in 1932, differed from its international counterparts.
It consisted of “chocolate, caramel, and nougat.”
While the Mars Bar continues to be sold internationally, the American version was discontinued and replaced with the Snickers Almond bar.
Discontinuation Date: 2005 (Later reintroduced in 2015)
Crispy M&M’s featured a crisp rice center surrounded by milk chocolate and the classic M&M shell.
They were one of several M&M’s variations that Mars experimented with, alongside Minis, peanuts, dark chocolate, and pretzel varieties.
After their initial discontinuation in 2005, Mars reintroduced Crispy M&M’s again in 2015.
Discontinuation Date: 2004
Lucas Candy was a Mexican candy company acquired by Mars in 2001.
The product line was discontinued in 2004, “when high amounts of lead were found inside their candies,” which caused their immediate market removal.
You can still find these spicy candies in Mexico today.
Discontinuation Date: Early 2000s
Mars Midnight was a dark chocolate variation of the classic Mars Bar.
It represented Mars’ experimentation with premium chocolate varieties.
But consumers overwhelmingly preferred their milk chocolate counterparts.
Discontinuation Date: 2008
Mars Delight featured two wafer bars filled with chocolate and caramel, covered in milk chocolate.
Mars Delight was one of the company’s experiments with textural variety beyond its traditional nougat and caramel flagships.
Discontinuation Date: 1995
Mars Lite was a reduced-calorie version of the classic Mars Bar.
It was promoted to health-conscious consumers.
As one of the company’s first “diet” candy bars, it didn’t taste very good due to its reduced sugar and fat content.
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