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Nabisco
Discontinued: 2012
Nabisco launched these coconut cream sandwich cookies as an early specialty offering.
They positioned the cookie for a more sophisticated palate that wanted more than bland vanilla wafers.
The cookies maintained steady regional popularity for over a century, particularly in the Northeast and Puerto Rico.
Corporate restructuring and declining mainland sales led to their 2012 discontinuation, but production continues for the Puerto Rican market.
Discontinued: Early 2000s
Originally called "Ideal Peanut Sandwich," these were the first commercial peanut butter cookies in America.
The chocolate-vanilla striped filling set them apart from competitors.
Rising production costs and shelf space competition from newer products ended their 90-year run.
Discontinued: 2023
These thin, dark chocolate discs became inspired American icebox cakes for nearly a century.
Known for their unique texture—crisp when fresh, cake-like when layered with cream—made them irreplaceable in home baking.
The 2023 discontinuation sparked backlash, with Southern Living developing a clone recipe within months.
Discontinued: 1992
These rectangular chocolate cakes with marshmallow centers predated the popularity of soft cookies.
The product's spongy texture made them stand out from traditional cookies, creating a hybrid snack category.
Nabisco's 1992 rebrand under SnackWell's altered the recipe and shape—killing the original.
Discontinued: 1991
This three-inch diameter cookie represented Nabisco's experiment in super-sizing.
Each cookie packed 250 calories and sold individually wrapped.
Despite novelty appeal, practical issues—too large for milk glasses, awkward portion size—limited repeat purchases.
Discontinued: 1990
These sandwich cookies featured smiley faces stamped on vanilla wafers with dual-flavor cream centers.
TV ads targeted children with funny plot lines.
They lasted five years before they laughed no more.
Discontinued: 2000
Nabisco's answer to homemade-style competitors offered chocolate chip, oatmeal, and peanut butter varieties.
Cross-stitch packaging design reinforced the home-baked positioning.
The brand lost ground to Pepperidge Farm's similar products and emerging health-conscious alternatives.
Discontinued: Early 2000s
These individually wrapped graham-marshmallow-chocolate cookie sandwiches aimed to capture a campfire treat in a cookie.
Nabisco instructed folks to microwave the cookie in an attempt to recreate the melted s'mores experience.
Seasonal sales patterns—strong summers, weak winters—undermined it.
Discontinued: Mid 2000s
This "reverse" Oreo swapped traditional colors: vanilla cookies, chocolate filling.
Marketing played up the "mistake" angle with quirky commercials.
Limited consumer interest proved the original Oreo formula wasn't broken.
Discontinued: 2012
Soft-baked cake rounds with cream filling bridged cookies and snack cakes.
Initial success rode the whoopie pie trend.
The 2012 discontinuation ended abruptly, but viral TikTok campaigns drove a successful 2022 relaunch.
