12 min read
Red Bull has discontinued at least 15 flavors since 2008 — a failed cola, a forgotten energy shot, and a parade of Editions that ends with the blueberry Blue Edition, purged in January 2026. The company sold a record 13.9 billion cans in 2025 and still killed four flavors that winter. One flavor that did not die, despite what TikTok told you: the coconut one.
LIST OF DISCONTINUED RED BULL FLAVORS
| Flavor | Introduced | Discontinued |
|---|---|---|
| Red Bull Simply Cola | 2008 | 2011 (US) |
| Red Bull Energy Shot | 2009 | 2011 |
| Silver Edition (Lime) | 2013 | ~2016 |
| Red Edition (Cranberry) | 2013 | 2020 |
| Blue Edition (Blueberry) | 2013 | 2026 |
| Total Zero Orange Edition | 2014 | ~2018 |
| Total Zero Cherry Edition | 2014 | ~2018 |
| Orange Edition (Tangerine) | 2016 | ~2020 |
| Green Edition (Kiwi Apple) | 2016 | 2021 |
| Plum Twist Winter Edition | 2016 | 2019 (final run) |
| Peach-Nectarine Edition | 2019 | 2026 |
| Green Edition (Dragon Fruit) | 2021 | 2024 |
| Curuba Elderflower Green Edition | 2024 | 2026 |
| Sugarfree Red Edition (Watermelon) | 2024 | 2026 |
| Sugarfree Amber Edition (Strawberry-Apricot) | 2024 | 2026 |
RED BULL SIMPLY COLA
Discontinued: July 2011 (US market)
Red Bull’s first drink outside of energy drinks. Simply Cola was introduced in 2008 as a premium, natural alternative to traditional colas. Red Bull marketed it on ingredients of “100% natural origin” — kola nut, coca leaf, cinnamon, vanilla, cane sugar. The coca leaf came back to bite: trace cocaine alkaloids briefly got the cola pulled in parts of Germany in 2009. Red Bull discontinued the distribution of Red Bull Simply Cola in the US in late July 2011 but continued selling it in Austria and Germany. It struggled anyway, priced at a premium over Coca-Cola and Pepsi that American shoppers declined to pay. But a new version was released in 2019 as part of Red Bull’s Organics line. Red Bull wasn’t the only energy brand to gamble on cola—Rockstar’s own cola hybrid disappeared by 2013.
RED BULL ENERGY SHOT
Discontinued: July 2011
In 2009, Red Bull unveiled a highly concentrated version of its drink called Red Bull Energy Shot. The energy shot came in re-sealable 2oz bottles. They contained 25 calories, and Red Bull Sugarfree Shot contained two calories. Each bottle packed 80mg of caffeine — a full can’s dose in a quarter of the liquid. Though the energy shot showed promise, Red Bull discontinued production in July 2011 to refocus efforts on their core energy drink brand, as they could not challenge category leader 5-Hour Energy.
RED BULL SILVER EDITION (LIME)
Discontinued: ~2015-2016
In 2013, Red Bull launched Red Bull Editions. These new flavors were available in cranberry, lime, and blueberry. The Silver Edition featured a lime flavor with a bitter, tonic water-like taste profile. The lime edition disappeared from the shelves around 2015/2016. The Silver name never got a second American life, though in Canada the same lime formula was reportedly re-canned in green as the “Lime Edition” in 2015 — the silver can kept getting mistaken for the sugar-free line.
RED BULL ORANGE EDITION
Discontinued: ~2018 (Total Zero) · ~2020 (Tangerine)
There were actually two discontinued orange Red Bulls. The first was a zero-calorie Total Zero version that arrived in 2014 alongside a Cherry twin. The second got its own press release in March 2016: a full-sugar tangerine Orange Edition, joining Red, Blue, and Yellow as the fourth full-sugar Edition. That release let one number slip — every Edition then on sale ranked among the top 20 energy-drink SKUs in America — and quoted Mintel research that “flavor ranks as the key factor for consumers as they choose their purchase – over brand, price, caffeine or sugar content.” The tangerine version outlived its zero-calorie sibling by about two years before quietly leaving shelves around 2020.
RED BULL CHERRY EDITION
Discontinued: ~2018
The Cherry Edition was also formulated with Red Bull’s Total Zero formula. It was cherry-flavored and described as similar to a black cherry soda, with a slightly sweet cherry flavor that finishes a little on the sour side. Like the Orange Edition, it was part of Red Bull’s Total Zero line but was discontinued within a few years of its launch.
RED BULL RED EDITION (CRANBERRY)
Discontinued: 2020
Cranberry was one of the original three Editions from 2013 and the one that built a cult following. When Red Bull dropped it in 2020, fans mounted a Change.org petition that gathered more than 12,000 signatures, per Tasting Table. It changed nothing. The red can survived — Red Bull handed the name to a watermelon flavor in 2020 — but the cranberry recipe never came back.
RED BULL PLUM TWIST WINTER EDITION
Discontinued: 2019 (final run)
Red Bull Winter Edition Plum Twist featured a combination of plum and cinnamon flavors. It debuted as a Winter Edition in 2016 and came back for several winters through 2019, always as a limited seasonal run. Holiday Spice — cherry with warm spices — took the winter slot in 2019, and Plum Twist has not returned since. Among all the dead seasonals, it is the one the comeback listicles keep leading with.
RED BULL GREEN EDITION (DRAGON FRUIT)
Discontinued: 2024 (replaced by Curuba Elderflower)
Dragon Fruit arrived as the 2021 Summer Edition and earned the permanent Green Edition slot, taking it from Kiwi Apple. It held the green can until September 2024, when Red Bull swapped in Curuba Elderflower — which itself lasted barely a year before the January 2026 purge emptied the Green Edition slot entirely. The green can’s revolving door wasn’t unique to Red Bull: Monster cut six of its own flavors in the same stretch.
RED BULL PEACH NECTARINE EDITION
Discontinued: January 2026 (replaced by White Peach)
Peach-Nectarine joined the lineup in 2019 and spent seven years as the Peach Edition. Its replacement came from inside its own family: White Peach, the 2025 Summer Edition, sold well enough that Red Bull made it the permanent Peach Edition in January 2026 and retired the original nectarine blend.
RED BULL BLUE EDITION (BLUEBERRY)
Discontinued: January 2026
The Blue Edition was the last survivor of the original 2013 Editions trio, and it fell hardest. Production stopped in January 2026, with shelves cleared by mid-month. Red Bull never explained the cut — the news surfaced through a leaked internal memo, and the company declined to comment when Sporked asked directly. Sporked’s own diagnosis: “there’s just too many damn blue Red Bulls.” The blueberry-vanilla Iced Edition now covers the blue end of the shelf.
THE JANUARY 2026 CULL
Red Bull discontinued four flavors in January 2026: the Blue Edition (blueberry), the Green Edition (Curuba Elderflower), the Sugarfree Red Edition (watermelon), and the Sugarfree Amber Edition (strawberry-apricot). All four were off shelves by mid-January. The two sugar-free casualties had launched only in July 2024, billed as the brand’s first permanent sugar-free flavor variants — dead within eighteen months.
The consolation prizes were real, and this part Red Bull did announce. On January 19, 2026, a press release made the Iced Edition — the former Winter Edition Iced Vanilla Berry — and the Peach Edition — the former White Peach — permanent nationwide, each in sugar and sugar-free versions.
If the color names feel like musical chairs, they are. Since 2013 the red can has gone from cranberry to watermelon, the green can from kiwi apple to dragon fruit to curuba to nothing, and the peach can from nectarine to white peach. Red Bull retires flavors, not colors, which is why “is my flavor discontinued” stays a permanently confusing question. Whatever the churn costs in fan goodwill, it isn’t showing up in the ledger: Red Bull sold a record 13.9 billion cans across 178 countries in 2025, up 10 percent in a year.
IS THE COCONUT RED BULL DISCONTINUED?
No. Despite two years of viral panic, there has never been a confirmed discontinuation of the coconut Red Bull. It was not on the January 2026 cut list, and as of August 2026, Red Bull still sells the Coconut Edition. TikTok has declared coconut Red Bull dead in waves since mid-2025; no beverage-trade outlet has ever backed the claim up.
The coconut can has a real history of coming and going, which may explain the rumors. Coconut Berry debuted as the 2018 Summer Edition — Red Bull’s first white can — and a sugar-free Coconut Edition followed at Target and Circle K in March 2021 as a seasonal item before the flavor went permanent. A drink that spent years cycling in and out of seasonal status trains its fans to assume the worst.
The likeliest source of the panic is plain conflation. The Green Edition really did vanish — twice — and headlines about Red Bull killing flavors did the rest. If the coconut can ever actually dies, it will be the least surprising discontinuation in the company’s history, and judging by the search traffic, the most mourned.
THE SEASONAL EDITION GRAVEYARD
Beyond the permanent lineup, Red Bull runs one-season limited editions, and most never return. Trade coverage and collector logs account for at least a dozen since 2016. The seasonal system works as an audition: sell spectacularly and a flavor earns a permanent color, sell merely fine and it disappears without a word.
| Year | Season | Flavor | Fate |
|---|---|---|---|
| 2016 | Summer | Kiwi Twist | Promoted to permanent Green Edition, replaced in 2021 |
| 2017 | Summer | Grapefruit Twist | Never returned |
| 2018 | Summer | Coconut Berry | Went permanent as the Coconut Edition |
| 2019 | Summer | Beach Breeze | Never returned |
| 2019 | Winter | Holiday Spice | Never returned |
| 2020 | Winter | Arctic Berry | Never returned |
| 2021 | Winter | Pomegranate | Resurrected once, in Red Bull’s 2025 advent calendar |
| 2022 | Summer | Strawberry Apricot | Went permanent as the Amber Edition |
| 2023 | Summer | Juneberry | Went permanent as the Sea Blue Edition |
| 2023 | Winter | Pear Cinnamon | Never returned |
| 2024 | Summer | Curuba Elderflower | Promoted to Green Edition, cut in January 2026 |
| 2024 | Winter | Iced Vanilla Berry | Went permanent as the Iced Edition |
| 2025 | Summer | White Peach | Went permanent as the Peach Edition |
Grapefruit Twist got a proper trade-press sendoff in 2017; most of the others survive only in collector databases and eBay listings of empty cans. The 2021 winter Pomegranate is the one true resurrection — it returned in 2025 inside Red Bull’s holiday advent calendar, a brief encore for a flavor that never earned a color of its own.
DISCONTINUED RED BULL FLAVORS FAQ
What is the rarest Red Bull flavor?
There is no official answer, but the strongest candidates are the one-season editions that never returned — Beach Breeze from 2019, Arctic Berry from 2020, and Pear Cinnamon from 2023. Flavors like these survive mostly as collector listings and photographs of empty cans.
How many Red Bull flavors are there?
As of August 2026, Red Bull sells roughly a dozen flavors in the US: the original plus Editions including watermelon, tropical, juneberry, raspberry, strawberry-apricot, coconut berry, iced vanilla-blueberry, and white peach, with rotating seasonals like Cherry Sakura and Sudachi Lime. The count shifts almost yearly as flavors are cut or promoted.
Is the blueberry Red Bull coming back?
Red Bull has announced no plans to revive the Blue Edition, and its blueberry niche is now covered by the permanent Iced Edition’s blueberry-vanilla blend. History argues against a comeback: when fans petitioned to save the cranberry Red Edition in 2020, more than 12,000 signatures changed nothing.
