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PepsiCo
Discontinued: 2007
This was Rockstar's first line of alcoholic energy drinks. They featured near-identical packaging to regular energy drinks, creating dangerous mix-ups among young consumers. Facing mounting criticism as a potential enabler of teenage intoxication, Rockstar discontinued its boozy offerings in 2007.
Discontinued: 2013
As a hybrid flavor, this Rockstar was a cola with an energy drink kick. The product disappeared from shelves by 2013. Upset fans later recreated the flavor by mixing regular Rockstar with Coca-Cola.
Discontinued: 2020
The Revolt series contained extra high caffeine (240mg caffeine content). It was first launched in the US and later expanded to Canada and Europe. This Rockstar series was created in response to the M-100 from its arch-rival Monster Energy. After the discontinuation of the energy drink M-100, the Revolt series continued to appear on shelves. The energy drink was later discontinued in the US and Europe, but new flavors are still being released in Canada. Some cans featured military camouflage-style designs.
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Discontinued: 2017
The Rockstar Baja was released in the US but discontinued within a year. But, in Europe, it continues with exclusive flavors unavailable in American markets. The series captures tropical market flavors.
Discontinued: ≈2020s
This Rockstar JUICED flavor was a tropical passion fruit from the fruit juice series, and it has been revived from time to time. Its fruitiness appealed to a lot of the market. Unfortunately, at the time of this writing, it is off the market.
Discontinued: ≈2020
Pure Zero Grape was part of Rockstar's zero-calorie line using artificial sweeteners. The grape variant was quietly phased out as the company streamlined its zero-sugar offerings. But you can still find other Pure Zero flavors for now.
Discontinued: 2021
In 2021, Rockstar Energy altered the flavor of the "Original" version, and it can undergo a re-design as part of a new marketing campaign following PepsiCo's acquisition. The reformulation marked the end of Rockstar's original 20-year formula.
Discontinued: ≈2020s
Rockstar Harcore Apple was a synthetic apple flavor that was rich, sweet, and sour. Some say it had a unique, lasting aroma. It's one of the most delicious Rockstar flavors to launch. For a time, it was Rockstar’s number-one-selling flavor.
Discontinued: ≈2020s
This was a popular coffee series by Rockstar. This collection included a range of beverages, from sweet coffee to those made with almond milk. The line attempted to compete with coffee-energy hybrids but was eliminated during PepsiCo'sbrand consolidation.
Discontinued: ≈2020s
Launched in 2014 as a protein-packed series with 25g of protein, this protein energy drink was launched to compete with the Muscle Monster series. Rockstar did not focus on muscle training promotions, so they couldn't build a strong brand identity, and the products disappeared. In contrast, Muscle Monster continues to be available today.
Discontinued: ≈2020
The Rockstar Hemp Seed series, containing legal cannabis ingredients, was released in certain parts of the US and Europe. Although it never became a mainstay, it was a unique series aligned with global trends. Limited distribution and regulatory complexity led to quick discontinuation.
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