Dark chocolate bars, swirl lollipop, and candy-coated chocolates scattered on blue
© History Oasis

THE HERSHEY COMPANY ACQUISITIONS & MERGERS


4 min read

LIST OF HERSHEY ACQUISITIONS

  • 1963: H.B. Reese Candy Company
  • 1977: Y&S Candies
  • 1986: Luden’s
  • 1988: U.S. Cadbury manufacturing rights
  • 1996: Leaf Candy Company (American operations)
  • 2004: Mauna Loa Macadamia Nut Corporation
  • 2005: Scharffen Berger Chocolate Maker
  • 2005: Joseph Schmidt Confections
  • 2006: Dagoba Organic Chocolate
  • 2011: Brookside Foods Ltd.
  • 2015: Krave Jerky
  • 2016: barkTHINS
  • 2017: Amplify Snack Brands
  • 2018: Pirate Brands
  • 2019: ONE Brands LLC
  • 2021: Lily’s Sweets
  • 2021: Dot’s Pretzels and Pretzel Inc.
  • 2023: Weaver Popcorn Manufacturing
  • 2024: Sour Strips

H.B. REESE CANDY COMPANY

Reese S Ad
The Hershey Company

The merger in 1963 brought Reese’s Peanut Butter Cups into The Hershey Company through a tax-free stock exchange that would later represent billions in value.

Y&S CANDIES

Twizzlers Pull N Peal Ad
The Hershey Company

Hershey acquired Y&S Candies in 1977. It brought the Twizzlers brand into its portfolio after over 130 years of independent operation.

LUDEN’S

Vintage Luden's Menthol Cough Drops ad with sneezing man and 5-cent box
Luden's

Hershey’s briefly ventured into healthcare products in 1986 when they bought Luden’s cough drops. But they later sold the brand in 2001. Only keeping the 5th Avenue candy bar brand.

U.S. CADBURY MANUFACTURING RIGHTS

Cadbury Milk Chocolate Vintage Ad
Cadbury's

In 1988, Hershey secured U.S. manufacturing rights for Cadbury products except for gum and mints.

LEAF CANDY COMPANY (AMERICAN OPERATIONS)

Jolly Rancher Vintage Ad
Leaf's

The acquisition of Leaf’s American operations in 1996 brought in six major brands into the Hershey portfolio, including Jolly Rancher and PayDay.

MAUNA LOA MACADAMIA NUT CORPORATION

Mauna Loa macadamia milk non-dairy frozen dessert pints beside ocean waves
Mauna Loa

Hershey bought the Mauna Loa Macadamia Nut Corporation in 2004 to try their luck in premium nuts before selling it in 2023.

SCHARFFEN BERGER CHOCOLATE MAKER

Abandoned pink brick storefront with chocolate maker sign, overgrown with ivy
Abandoned chocolate shop storefront illustration © History Oasis

Acquiring Berkeley’s Scharffen Berger in 2005 marked Hershey’s entry into premium chocolate manufacturing.

JOSEPH SCHMIDT CONFECTIONS

Joseph Schmidt Confections
© History Oasis

In 2005, The Joseph Schmidt Confections was acquired, which further strengthened Hershey’s position in artisanal chocolates.

DAGOBA ORGANIC CHOCOLATE

Dagoba organic chocolate bars, Picante and white chocolate wrappers, on slate
Dagoba

Wanting to get into organic chocolate, Hershey bought Dagoba Organic Chocolate in 2006.

BROOKSIDE FOODS LTD.

Drizzled chocolate truffles with pink sprinkles beside fresh blueberries on slate
Chocolate truffles and blueberries © History Oasis

The acquisition of Brookside Foods in 2011 brought fruit-flavored confections to Hershey’s Canadian market.

KRAVE JERKY

Krave Sweet Chipotle beef jerky bag with chili peppers and honey
Krave

The Krave Jerky acquisition in 2015 and the subsequent 2020 sale marked Hershey’s brief experiment with premium meat snacks.

BARKTHINS

Pieces of dark chocolate bark with almonds floating midair
barkTHINS

In 2016, Hershey acquired barkTHINS for $290 million, helping them solidify their presence in premium chocolate snacks.

AMPLIFY SNACK BRANDS

SkinnyPop popcorn ad, woman in red holding bag, Life's Popcorn Moments
Amplify Snack Brands

Hershey’s largest purchase was for $1.6 billion in 2017 when they bought Amplify Snack Brands, helping them to compete in the popcorn market.

PIRATE BRANDS

Pirate S Booty
Pirate Brands

The $420 million Pirate Brands acquisition in 2018 strengthened Hershey’s position in cheese-flavored snacks.

ONE BRANDS LLC

ONE protein bar Glazed Doughnut flavor ad, The One You Want
One Brands LLC

ONE Brands’ $397 million acquisition in 2019 brought Hershey into the protein bar market.

LILY’S SWEETS

Lily's no sugar added Gummy Bears and Sour Gummy Worms bags with fruit
Lily's

Looking for a low-sugar candy lineup in 2021, Hershey acquired Lily’s Sweets for $425 million.

DOT’S PRETZELS & PRETZEL INC.

Dot S Pretzels
Pretzel Inc

Hershey’s $1.2 billion acquisition of Dot’s Pretzels in 2021 included both the brand and its manufacturing capabilities.

WEAVER POPCORN MANUFACTURING

Pop Weaver Popcorn
Pop Weaver

In 2023, Hershey purchased two popcorn manufacturing facilities to strengthen their snack production capacity.

SOUR STRIPS

Sour Strips candy bags in Rainbow, Cotton Candy, and Tropical Mango flavors
Sour Strips

The Sour Strips acquisition in 2024 brought a social media-driven sour candy brand into Hershey’s contemporary portfolio.