WHAT HAPPENED TO PEPSI RAW — WHY IT FELL FLAT

In 2008, the merchants PepsiCo and Britvic saw fit to concoct a new variety of sugared syrup water for the discerning British consumer.

Called "Pepsi Raw," this beverage claimed to contain only ingredients gently coaxed from Nature's bounty.

Unburdened by the artifice that had crept into other colas, its makers boasted of Pepsi Raw as a sparkling draught straight from the orchard.

Alas, in the autumn of 2010, this beloved brew bid farewell to British shores nearly as swiftly as it had arrived, its passing lamented by many a subject of the Crown.

Though fondly remembered by Englishmen of a certain age, Pepsi Raw now only dwells in markets overseas and in the kingdom of Memory.

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IT WAS MARKETED AS A "SPARKLING COLA DRINK WITH NATURAL PLANT EXTRACTS" & CONTAINED NO ARTIFICIAL INGREDIENTS

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Marketed as a "sparkling cola drink with natural plant extracts," Pepsi Raw contained no artificial ingredients, its makers daunting it as gentled straight from the orchard rather than burdened by the abominations of artifice that had crept into other colas.

Amongst the bounties coaxed from Nature to craft Pepsi Raw were sugars derived from cane, the juices of apples, extracts of the venerated kola nut, and sundry other blessings harvested from the verdant fields and orchards.

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PEPSI RAW HAD 117 CALORIES & 29.7G OF CARBS PER 300ML BOTTLE

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Enclosed in a 300ml glass vessel, each draught of Pepsi Raw contained some 117 units of caloric energy, alongside near 30 grams of saccharine sustenance—over 95% of which comprised sugars gentled from cane and orchard.

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PEPSI RAW WAS ALSO LAUNCHED IN NORWAY IN 2010 AND AUSTRALIA IN 2011 BEFORE BEING DISCONTINUED IN THE UK

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Embarking on travels far from its native shores, Pepsi Raw voyaged to the fjord-rimmed realm of Norway in the year 2010 and to sun-scorched Australia the next.

Yet despite finding welcome in those distant lands, this wanderer returned not home, disappearing from British coasts after a brief sojourn ending in September of 2010.

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A SIMILAR PRODUCT CALLED PEPSI NATURAL WAS MARKETED IN PARTS OF THE US

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A close kindred spirit to Pepsi Raw, a brew christened “Pepsi Natural,” journeyed solely to parts of the realm across the Atlantic from 2008 through 2009; yet much like its British counterpart, lackluster sales soon doomed Pepsi Natural to fade from memory ere the decade’s close.

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AN EXPERIENTIAL MARKETING CAMPAIGN FOR THE UK LAUNCH DISTRIBUTED OVER 1.2 MILLION FREE BOTTLES.

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Seeking to herald the arrival of their prized concoction on British soil, an experiential campaign of marketable exploits distributed over one-point-two million free vials amongst the populace, finding that fully three-quarters of those who had sampled the unfamiliar brew declared their intent to purchase it henceforth.

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PEPSI BROUGHT BACK A RAW/NATURAL COLA IN JAPAN IN 2021 UNDER THE PEPSI NAMA BRANDING

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In the year of our lord 2021, Pepsi resurrected its experiment in raw and natural colas across the seas in the island realm of Japan, bestowing these revived elixirs with the moniker of Pepsi Nama.