12 min read
Victoria’s Secret has retired more fragrances than it currently sells, and it has never once announced a discontinuation date. Below are 19 Victoria’s Secret perfumes that are gone from the permanent line — plus ten more the brand keeps hauling back out of its own archive, and a handful of famous names that were never discontinued at all, only reformulated.
LIST OF DISCONTINUED VICTORIA’S SECRET PERFUMES
One column you won’t find here is a discontinuation year. The company does not publish them, and neither Fragrantica nor Basenotes tracks retirement dates for the brand — so every “discontinued in 2014” you’ll read online is somebody’s guess. Launch years are documented. Endings are not.
| Scent | Launched | Status |
|---|---|---|
| Victoria (Eau de Cologne) | 1991 | Gone |
| Encounter | 1994 | Gone |
| Dream Angels Halo | 2000 | Gone |
| Dream Angels Divine | 2000 | Gone |
| Body by Victoria | 2002 | Gone (all three versions) |
| Breathless | 2003 | Gone |
| Dream Angels Desire | 2006 | Gone |
| Dream Angels Wish | 2008 | Gone |
| Sexy Little Things Noir | 2008 | Gone (+ 4 flankers) |
| Endless Love | 2010 | Gone |
| Secret Charm | undated | Gone |
| Victoria’s Secret Angel | 2011 | Gone |
| Dream Angels Forever | 2011 | Gone |
| Angel Gold | 2012 | Gone |
| Victoria | 2013 | Gone |
| Forbidden | 2014 | Gone |
| Angels Only | 2014 | Gone |
| Rush | 2014 | Gone |
| Dark Angel | 2015 | Gone |
DREAM ANGELS HALO
Launched: 2000
Dream Angels Halo is the scent people mean when they say Victoria’s Secret ruined everything. Perfumer Ilias Ermenidis built it on tiare, fig leaf and freesia over a powdery orchid-and-vanilla base — soft, clean, and nothing like the fruity florals that came after. It anchored the Dream Angels line at launch alongside Divine. Be careful with the name: a Heavenly Dream Angel still exists on shelves today, and it is not this.
BODY BY VICTORIA
Launched: 2002
Body by Victoria was reworked twice, in 2012 and again in 2014, and all three versions are now gone. The 2002 original was a floral woody musk — freesia and mimosa over cucumber and peony, landing on white musk and sandalwood. It was the house scent for a decade, sold in the same stores as the bras it was named after, and it is the single most searched discontinued name in the brand’s catalogue.
ENCOUNTER
Launched: 1994
Encounter is the rarest thing on this list. An oriental vanilla built on peach and mimosa over violet and powder, finishing in amber, sandalwood and caramel — it has collected just nine ratings on Fragrantica in thirty years. Most discontinued perfumes leave a trail of people mourning them online. Encounter barely left a trace.
DREAM ANGELS DESIRE
Launched: 2006
Desire won the 2007 FiFi Award for Fragrance of the Year in the Women’s Private Label category — the fragrance industry’s own prize, handed to a mall brand. Freesia and magnolia over yellow plum and pink peony, finished with white musk and angelica. It is the most decorated fragrance Victoria’s Secret has ever discontinued.
SEXY LITTLE THINGS NOIR
Launched: 2008
Noir arrived just before the 2008 holidays and spawned four flankers in three years — Noir Tease in 2010, then Love Me, Summer and Tease Temptation in 2011. Every one of them is gone. The original was a fruity floral stacked with nectarine, pear and red berries over blackberry and plum, landing on amber and tonka. An entire sub-line, launched and buried inside four years.
ENDLESS LOVE
Launched: 2010
Endless Love belonged to the Secret Garden collection, sold as an eau de toilette, a mist and a full body-care range at once — apple blossom and ylang-ylang over pomegranate, peach and chamomile. The Secret Garden line is the reason so many people remember a Victoria’s Secret scent but can’t find it: the collection was retired wholesale, taking Secret Charm with it.
VICTORIA
Launched: 1991 and again in 2013
Two entirely different perfumes carry the brand’s own name, and both are discontinued. The 1991 original was an eau de cologne that predates the Angel era completely. The 2013 relaunch was fronted by Angel Behati Prinsloo, unveiled in New York on 18 July 2013 and in stores by the end of that month at $35 to $68 — a floral fruity gourmand of red berries and “Victoria Rose” over crème brûlée and caramel, built by a five-perfumer team including Quentin Bisch and Aurélien Guichard. Same name, twenty-two years apart, both retired.
THE ARCHIVES COLLECTION — THE ONES THAT KEEP COMING BACK
Victoria’s Secret now sells nostalgia deliberately. The brand runs an Archives Collection, pulling retired products back “for a limited time only,” and SVP of Design Nicola Lobb has been explicit about why: “It’s exciting to see the increased interest in vintage VS products.” It is the same machine its former sibling runs — Bath & Body Works has brought back retired scents on what amounts to a schedule, one of them three separate times. The scents below are genuinely off the permanent line, but they resurface, sell through, and vanish again, which is why you’ll find them listed as both discontinued and available depending on the week.
| Scent | Launched | Status |
|---|---|---|
| Rapture | 1992 | Revived, currently out of stock |
| Pear Glacé | 2000 | Relaunched 2025 |
| Strawberries & Champagne | 2000 | Relaunched 2025 |
| Vanilla Lace | 2000 | Relaunched 2025 |
| Basic Instinct | 2004 | Mist revived, EDP gone |
| Scandalous | 2014 | Back for a limited time |
| Eau So Sexy | 2014 | Revived, currently out of stock |
| Crush | 2016 | Back for a limited time |
| XO, Victoria | 2016 | Back for a limited time |
| Wicked | 2017 | Live in catalogue |
A warning if you’re checking these yourself: a live product page on victoriassecret.com does not mean the product is buyable. Rapture and Eau So Sexy both have working catalogue pages that read “This Product is Out of Stock.” The brand leaves archive drops up after they sell through.
WHY WAS RAPTURE DISCONTINUED?
The company has never given a reason — for Rapture or for anything else. What can be established is the shape of it: Rapture launched in 1992 as an oriental spicy built on orange blossom and citrus over Bulgarian rose and freesia, finishing in amber, heliotrope and vanilla. It outlived almost everything launched beside it, and it is now an Archives item rather than a catalogue item, brought back periodically and pulled again when stock runs out.
The industry-wide answer is duller than a conspiracy but more useful. In August 2017 the EU banned three fragrance allergens outright — HICC, better known as Lyral, along with atranol and chloroatranol, the two compounds that make oakmoss allergenic. Products containing them could not be placed on the EU market from 23 August 2019, and could not be sold at all from 23 August 2021. Lyral was the backbone of lily-of-the-valley accords and oakmoss underpinned the classic chypres, so a great many pre-2017 formulas either changed or died. A scent built in 1992 does not survive that untouched — which is also why the same complaint follows discontinued Ralph Lauren perfumes and half the fragrance counter besides.
REFORMULATED, NOT DISCONTINUED
This is where most “discontinued Victoria’s Secret perfume” lists go wrong, including several currently ranking. The names below are the ones people search for hardest, and none of them are discontinued — they are still sold, in some cases reformulated enough that they no longer smell the way you remember.
| Scent | Status |
|---|---|
| Bombshell | Still sold, marketed as the brand’s #1 fragrance |
| Heavenly | Still sold, eau de parfum in the current line |
| Love Spell | Still sold, plus five variants |
| Very Sexy / Very Sexy Night | Still sold, both reissued in 2025 |
| Pure Seduction | Still sold |
| Amber Romance | Still sold |
| Velvet Petals | Still sold |
| Coconut Passion | Still sold |
If one of these smells wrong to you, the reformulation is the likely culprit rather than a discontinuation. The brand sells the same scent names as both fine fragrance and body mist, and the two lines change on different schedules — which is how a scent can be simultaneously “gone” and stacked on a shelf, depending on which product you mean. It is the same confusion that dogs every entry on the site’s wider list of discontinued perfumes.
HOW TO DATE AN OLD VICTORIA’S SECRET BOTTLE
If you’re trying to identify a bottle rather than a name, the packaging eras are the fastest tell. The 1990s scents — Victoria, Encounter, Rapture — came in relatively plain glass with simple gold or silver caps and serif labels. The Dream Angels era from 2000 onward moved to frosted glass, pastel tints and heavier ornamental caps. The 2011–2015 Angel and Sexy Little Things bottles are the most decorated of the run: dark glass, ribbon detailing, and heavy metal collars. The Garden collection bottles from 2000 and 2010 are the pastel, fruit-forward outliers.
WHERE THE DISCONTINUED BOTTLES ENDED UP
Almost the entire first page of Google for this topic is resale inventory — eBay, Etsy, Mercari, Amazon — which tells you where these ended up and also why nobody has bothered to write down what happened to them. In July 2025 Parade reported resellers listing the original Victoria cologne between $99.95 and $249.99 on eBay, Dream Angels Divine as high as $329.50, and Rapture anywhere from $49.90 for a square bottle to $289 for a heart-shaped one.
Treat all of that as asking prices rather than market value. There is no published price index for discontinued fragrance, sealed bottles and half-used ones sit in the same search results, and the fakes sit there too. The same collector economics have inflated retired Gucci fragrances and sent people hunting retired Yankee Candles — scarcity plus nostalgia, applied to something that was never rare to begin with.
None of this was a side business. Back when the parent company still broke the figure out, Victoria’s Secret Beauty booked $640 million in net sales in fiscal 2002 — around 18% of everything the brand sold that year, disclosed in Limited Brands’ own annual report and never itemised again after 2003. The scents on this page were a meaningful slice of a multibillion-dollar retailer, which makes the total absence of any record of their retirement more striking, not less.
The brand these bottles came from is also no longer the one that retired them. Victoria’s Secret separated from L Brands on 3 August 2021, splitting into Victoria’s Secret & Co. and Bath & Body Works Inc. — two independent companies, each now running its own fragrance archive, and each discovering that the fastest way to sell a new scent is to bring back an old one.
