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Welch's
Sometimes the best innovations come from asking a simple question: “What if we could make this even better?”
That’s exactly what happened at Welch’s, where someone had a brilliant idea that’s now hitting store shelves nationwide.
Meet Welch’s® Juicefuls® Fusions™ — the first-ever fruit snacks that fuse two flavors together. We’re talking about a chewy outside with one flavor and a juicy, bursting center with a completely different one.
It’s a completely new category in the snack wars.
Jason Levine, Chief Marketing Officer at PIM Brands, gets it. “We’ve been delivering beloved snacks for generations,” he explains. “But now we’re targeting young adults who grew up with us and want something as modern, flavorful, and dynamic as they are.”
Smart move. The kids who grew up trading Welch’s fruit snacks at lunch? They’re adults now, with sophisticated tastes and higher expectations.
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Welch’s didn’t just throw random flavors together and hope for the best. Each combination tells a story.
🍉 Watermelon & Lemon
Sweet meets tart in the most refreshing way possible. Watermelon screams summer picnics, but watermelon alone? Sometimes it’s almost too mellow. Enter lemon—that bright, citrusy burst transforms the entire experience. The watermelon’s sweetness draws you in, then BAM—the lemon center wakes up your taste buds.
🍏 Green Apple & Peach
Two orchard favorites that were always meant to be together. Green apple brings a crisp, slightly tart bite. Peach delivers the smooth, sweet finish that rounds everything out perfectly. It’s the kind of combination that makes you wonder why traditional fruit snacks stuck to single flavors for so long.
Perfect for anyone who’s ever stood in an orchard and couldn’t decide between apples and peaches. Now you don’t have to.
🫐 Blueberry & Raspberry
Blueberry brings that mellow, almost creamy berry flavor that’s comforting and familiar. Raspberry? That’s where the excitement lives—tart, bold, and impossible to ignore. The blueberry exterior sets up expectations, then the raspberry center delivers the surprise.
Here’s where it gets interesting:
These new snacks combine two distinct flavors in one bite—chewy outside meets juicy center. These new snacks feature natural flavors and colors from natural sources, as well as vitamins A, C, and E. Additionally, they are gluten-free and peanut-free.
Each pack contains three pieces, and every bite delivers what they’re calling “2 in 1 Juicy Fun.”
The launch strategy is textbook smart:
And more sizes and flavors are coming soon!
This launch comes from PIM Brands, the world’s largest maker of real fruit snacks. They’re ranked #26 globally in confectionery and have been named one of America’s fastest-growing CPG companies six times since 2012.
That’s not luck. That’s consistent innovation.
The parent of the Welch’s brand? Founded more than 150 years ago and owned by 650 family farms across the United States. They’ve been America’s #1 Fruit Snacks Brand by understanding one simple truth: great products come from great ingredients.
The Bottom Line: Welch’s isn’t just launching a new product. They’re reimagining what fruit snacks can be for a generation that expects more from everything they consume.
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