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© History Oasis
1970s fashion saw styles shift from rigid rules to individual expression. Mass production expanded globally. New retail formats emerged. Youth culture gained influence over mainstream trends.
In the 1970s, fashion embraced comfort and freedom. Bell-bottoms, frayed jeans, midi skirts, maxi dresses, tie-dye, peasant blouses, and ponchos were everywhere. Many of these styles share their origins with hippie and bohemian movements that rejected traditional norms.
Natural accessories completed the hippie look. Chokers, headbands, scarves, and jewelry were made of wood, stones, feathers, and beads. It was all about connecting to nature in the ‘70s via spirituality and cultural diversity. What you wore was largely a statement piece.
Hot pants were in the rage, as were extremely short shorts for both sexes. Polyester leisure suits featured bright colors, wide lapels, and flared pants. These leggings were often topped off with mood rings that changed color based on your “emotion.”
Diverse trends showcased creativity. High-waisted jeans and platform shoes offered fresh takes on classics. Corduroy and chevron patterns added texture. Circular sunglasses and military/safari looks introduced new silhouettes never seen before.
Men loved to show off their chest hair in the 1970s via wide-collared shirts. Celebrities like Tom Selleck epitomized this sexy look. The trend reflected relaxed attitudes toward masculinity, which often meant showing off that carpet on your chest.
Early 1970s fashion pushed boundaries. Bold colors, patterns, and unconventional materials defined designs. Tight bell-bottoms, platform shoes, and high-cut boots were all about showing off your body shape and height.
Late 1970s fashion prioritized ease. Women adopted pant suits as professional alternatives. Leisure suits and tracksuits gained popularity. Cowl neck sweaters, striped shirts, and tunics were used to feel comfortable. The days of formal dressing were over.
1975 brought fitted styles. Tube dresses and body-hugging shapes highlighted physical fitness trends. Denim, once only found in your pants drawer, can now be made into jackets and dresses. Layering with double blouses became popular. Military-inspired khaki and olive-drab also emerged.
Jumpsuits dominated 1975 fashion. This versatile garment worked for both sexes. Available in durable fabrics like twill, corduroy, and seersucker. Jumpsuits had the ability to show off your style and fitness at the same time.
Makeup reflected diverse trends in the ‘70s. Daytime looks gave a sort of natural enhancement over masking. Evening styles featured bold drama with vivid colors, shimmer, and glitter. Disco culture and Hollywood glamor largely influenced the cosmetic trends of the era.
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