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General Mills
Discontinued: 1978
Making history as the very first Cheerios variation after 35 years of plain oats, Cinnamon Nut Cheerios was a gamble for General Mills. The flavor featured warm cinnamon spices with nutty undertones, creating an entirely new breakfast experience. Unfortunately, this groundbreaking flavor failed to capture nationwide appeal and vanished from shelves within two years. But it paved the way for new Cheerios variations.
Discontinued: 2013
Berry Burst Cheerios brought fruity excitement to breakfast tables with vibrant variations including Strawberry, Cherry Vanilla, and Triple Berry. The beloved Strawberry Yogurt Burst version was treasured by families, featuring creamy yogurt coatings that burst with authentic berry flavors. When this cherished cereal was discontinued after a decade-long run, devoted fans mourned its loss and continued requesting its return for years afterward.
Discontinued: Multiple times
Banana Nut Cheerios captured tropical morning vibes with real banana puree creating naturally sweet, aromatic rings. This flavor was reintroduced many times due to overwhelming fan demand. The banana and nut combination offered a sophisticated twist on traditional breakfast fare, though its intermittent availability left loyal customers constantly wondering when it might return to grocery store shelves again.
Discontinued: Unknown
Delivering intense cinnamon flavor with every spoonful, Cinnamon Burst Cheerios created a warming breakfast experience reminiscent of fresh-baked goods. The robust spice coating was so potent that leftover milk retained cinnamon essence, providing what fans called a "cinnamon bonus" finish. Despite its bold taste profile and unique texture, this ambitious flavor couldn't maintain long-term market presence against established cinnamon competitors.
Discontinued: Unknown
Dulce de Leche Cheerios transformed ordinary mornings into indulgent experiences with rich caramel sweetness coating each oat ring. This Latin-inspired flavor typically appeared during holiday seasons, making it a special treat rather than an everyday breakfast staple. The luxurious taste profile appealed to adults seeking dessert-like breakfast options, though its seasonal nature limited widespread adoption and eventual permanent placement.
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Discontinued: Unknown
Cheerios Protein was General Mills' first attempt at creating high-protein breakfast options, featuring Oats & Honey and Cinnamon Almond varieties. This innovative line targeted health-conscious consumers seeking muscle-building nutrition without sacrificing familiar Cheerios taste. Though ahead of its time, the original protein formula couldn't sustain market interest until fitness trends evolved, eventually inspiring the successful 2024 protein relaunch.
Discontinued: Unknown
Ancient Grains Cheerios capitalized on the superfood movement by incorporating trendy ingredients like kamut wheat, spelt, and quinoa into traditional oat rings. This health-forward variant attracted nutrition-minded shoppers exploring alternatives to conventional breakfast cereals. The exotic grain blend promised enhanced nutritional benefits and appealing textures, yet consumer unfamiliarity with ancient grains ultimately limited its mainstream acceptance and commercial viability.
Discontinued: Seasonal/Limited
Pumpkin Spice Cheerios perfectly captured autumn's essence with real pumpkin puree and warming spices reminiscent of fresh pie. This seasonal sensation rode the massive pumpkin spice wave sweeping American food culture during the 2010s. Limited holiday availability created urgency among devoted pumpkin spice enthusiasts, though its restricted seasonal window prevented year-round sales momentum that might have secured permanent status.
Discontinued: 2025
Chocolate Peanut Butter Cheerios delivered dual-flavored excitement with separate cocoa and peanut butter coated rings creating Reese's-like flavor combinations. Originally launched as limited edition, overwhelming consumer enthusiasm promoted it to permanent status in 2017. This beloved variety maintained strong sales for nearly a decade before General Mills recently discontinued it to accommodate new protein-focused product lines, disappointing countless loyal fans.
Discontinued: 2017
Strawberry Cheerios answered passionate fan requests following Berry Burst's discontinuation, featuring real strawberry puree in limited edition form. The vibrant red-speckled rings delivered authentic berry flavor that evoked nostalgic memories of beloved predecessors. Critics praised its superior fruit taste and improved texture compared to earlier berry varieties, though its brief limited run left enthusiasts hoping for eventual permanent return.
Discontinued: Unknown
Blueberry Cheerios showcased concentrated blueberry puree creating antioxidant-rich breakfast rings with genuine fruit flavor. This health-conscious variant appealed to families seeking nutritious options that children would actually enjoy eating. The natural blueberry taste provided tartness balanced with subtle sweetness, yet despite superfood credentials and pleasant flavor profile, market performance couldn't justify continued production alongside numerous competing varieties.
Discontinued: 2023
Maple Cheerios brought authentic maple syrup sweetness to breakfast bowls, initially launching in Canada before expanding to American markets. This flavor particularly resonated with Canadian consumers who embraced their national symbol in cereal form. When General Mills officially confirmed discontinuation in May 2023, devastated fans pleaded for its return, with one Canadian tweeting desperately about their beloved maple cereal.
Discontinued: Unknown
Cinnamon Cheerios represented General Mills' attempt to recapture the classic cinnamon breakfast experience that earlier variants had promised. This straightforward cinnamon cereal focused on delivering pure spice flavor without additional nuts or complexity. Introduced alongside returning Banana Nut during the pandemic era, it aimed to provide comforting familiarity, though competition from established cinnamon cereals ultimately prevented long-term success.
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