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The Coca-Cola Company
Discontinued: 2005
Power-C was one of the earliest Vitaminwater flavors. It featured an acerola cherry flavor. Marketing positioned it for its vitamin C content, but it was among the first to be discontinued as the brand refined its portfolio.
Discontinued: 2006
Rescue (green tea) was first discontinued in Canada and had a similar fate soon after in the US market. Rescue aimed to combine hydration with green tea benefits but failed to gain sufficient market traction.
Discontinuation Date: 2010
This flavor was created via a partnership with rapper 50 Cent, who received a minority share in the company in exchange for becoming a spokesperson. This grape-flavored variant was heavily promoted through hip-hop culture. When Coca-Cola bought Glacéau in 2007, Forbes estimated 50 Cent’s after-tax cut to be $100 million. The flavor was discontinued without an official explanation.
Discontinued: 2012
Discontinued along with Tranquilo, Endurance, Rescue, and Balance as part of a portfolio refresh with new packaging, reformulation, and new varieties. The B-Relaxed featured an exotic jackfruit-guava combination. But it was most known for its promotion of relaxation benefits with B vitamins. It featured 100% daily value of vitamins B3, B5, B6, and B12.
Discontinued: 2012
This flavor combined tamarind-pineapple flavor that was culturally inspired but didn’t achieve mainstream appeal. It was discontinued as part of the same portfolio refresh.
Discontinued: 2012
The endurance featured a peach-mango flavor. It was marketed toward fitness enthusiasts. The lineup came as part of the other discontinued Vitaminwater drinks like “Focus,” “Endurance,” “Refresh,” and “Essential.”
Discontinuation Date: 2011
This Vitaminwater flavor featured lemon-ice flavor and was positioned around immune system support, part of the brand’s wellness-focused messaging.
Discontinued: 2011
This was another lemon-lime variant that focused on stress relief through B-vitamin supplementation. But it also failed to make it through the 2010s.
Discontinued: 2014
Resilient was part of Vitaminwater’s zero-calorie lineup, which was phased out to make space for Rise (orange) and Squeezed (lemonade). Most grape flavors made “only brief and unsuccessful appearances” in the Canadian market.
Discontinued: 2014
Another discontinued zero-calorie flavor that was phased out as part of Canadian portfolio refresh. It was originally available as a 10-calorie option before being converted to zero-calorie.
Discontinued: 2014
Spark was launched to bring the total number of Vitaminwater flavors to 11, but it was phased out relatively quickly.
Discontinued: 2015
Fruitwater was a less sweetened, sparkling version of Vitaminwater with the same ingredients only with a light fruit flavor and less crystalline fructose. Coca-Cola discontinued the drink in 2015 due to poor sales.
Discontinued: 2015
This lemon tea flavor was positioned around energy and focused on benefits. The brand announced its retirement on social media, noting the flavor had “retired (off on a beach...)”, showing how discontinuations had become part of the brand’s evolving narrative.
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