MIKE’S HOT HONEY LAUNCHES A BEEF JERKY WITH TILLAMOOK

Mike’s Hot Honey / Tillamook Country Smoker

A partnership made in heaven, Tillamook Country Smoker and Mike’s Hot Honey.

NEW BEEF JERKY

Mike’s Hot Honey / Tillamook Country Smoker

What started as a bold collaboration in March has now exploded into something bigger. The Oregon-based meat snack company and America’s original hot honey brand have just announced an expansion of their partnership with a brand-new beef jerky line.

Why? Because people can’t get enough of that perfect sweet-and-spicy combo they’ve dubbed “Swicy.”

These beef jerky snacks check all the boxes modern consumers want:

  • 100% premium beef
  • Protein-packed
  • Gluten-free
  • All-natural ingredients
  • No artificial additives

THE BEEF STICKS THAT MADE IT HAPPEN

Mike’s Hot Honey / Tillamook Country Smoker

The original beef sticks made with Mike’s Hot Honey were such a hit that both companies knew they had to go bigger. So, they created a premium beef jerky that combines Tillamook’s signature slow-smoked craftsmanship with Mike’s distinctive honey-and-chili pepper blend.

“We’re thrilled to expand a line of snacks that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality,” says Bree Randall, Chief Marketing Officer at Tillamook Country Smoker.

Mike Kurtz, who founded Mike’s Hot Honey back in 2010, sees beef jerky as the ideal showcase for their unique flavor. “This new beef jerky collab is the perfect canvas for those who love a little sweet heat in every bite,” he explains.

WHERE TO FIND THEM

© History Oasis

The expanded line is rolling out now on Amazon and Tillamook’s website. This summer, you’ll also spot the individual beef sticks at select 7-Eleven locations, perfect for that on-the-go sweet heat fix.

The two companies are riding the wave of America’s evolving taste preferences. Where bold, authentic flavors are trending and becoming the new standard.

The Swicy revolution is just getting started.

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