Cola Wars

The Cola Wars represent one of America's most enduring corporate rivalries, spanning decades of aggressive marketing campaigns, blind taste tests, and cultural positioning between Coca-Cola, Pepsi and other soda brands.

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Coca-Cola's Historical Use as Medicine
Pepsi’s Kendall Jenner Ad: Live for Now Falls Flat
The Unknown History of Vernors — The Oldest Ginger Ale Brand
Coca-Cola’s Trademark History
The Story Behind "Always Coca-Cola"
Things Go Better With Coke
Walter Mack the Pepsi CEO Who Took on Coca-Cola
The Unknown History of Gatorade
The Unknown History of Peeps
The "Holidays Are Coming!" Coca-Cola Campaign
Pepsi Controversies & Dark History
"Gotta Have It" — Pepsi, Youth Culture, & Advertising in the 90s
Origins of the Cuba Libre
The Unknown History of Starry Soda: Pepsi’s Bid to Outshine Sprite
14 Iconic Discontinued Drinks That You Can’t Drink Anymore
The Coca-Cola Hour
Vin Mariani: The Cocaine-Infused Wine of the Past
Coca-Cola Cards of the '90s
Evolution of the Coca-Cola Logo
The Unknown History of Gold Peak Tea
Andy Warhol's Coca-Cola Affinity
Coca-Cola’s Acquisition of Columbia Pictures
History of "Obey Your Thirst" Slogan
Joseph Priestley Invents Carbonated Water
The Man Behind the Coca-Cola Logo
The Unknown History of Peace Tea
The Pepsi Generation: The Ad Campaign That Made Pepsi Come Alive
Exploring Coca-Cola's Lawsuits
What Happened To Vault Soda?
Coca-Cola's Iconic Hilltop Commercial
The Madonna-Pepsi Clash of '89: The "Like A Prayer" Controversy
13 Discontinued Vitaminwater Flavors You Forgot About
The Banning of Cyclamates
Coca-Cola in Space
Coca-Cola's Political Lobbying History
When Coke Started Using Corn Syrup
Over 200 Years of Schweppes History
More Bounce to the Ounce: The Pepsi Jingle that Zapped to the Top
The Pepsi Challenge: How the Taste Test was Built on Lies
Coca-Cola’s History in Atlanta
The Birth of the Soda Fountain
History of Powerade
What Happened to Pepsi One — Why it Failed
History of Cherry Coke
History of Mello Yello
Dr Pepper Bottle History From 1885 to Modern Day
What Happened to Sierra Mist?
History of the Cola Wars
How 'Open Happiness' Lit Up a World in Recession
You Can't Beat The Feeling
The Unknown History of Honest Tea
The Coca-Cola Bottle of 1915
Coca-Cola in WW2
Selling Clear Coke To The Soviet Union
A History of Coca-Cola's Ceos
"Share a Coke" a Look Back
Keith Haring's Collaboration w/ Coca-Cola
Inside the Michael Jackson Pepsi Blockbuster Deal
14 Iconic Discontinued Foods That You Forgot About
Coca-Cola's First Advertisements
The Unknown History of Nehi Soda: Beyond the Knee-High
Coca-Cola’s Controversial History in Myanmar
The Unknown History of Yoo-Hoo
The Unknown History of Sunkist Soda
The Unknown History of SodaStream
The Unknown History of Sun Drop Soda
What Happened to Aspen Soda — Why it Failed
The History of the Pepsi Can Design Over the Years
The New Coke Failure
The Unknown History of Squirt Soda: Grapefruit, Growth & Palomas
History of Pepsi Slogans & Taglines
PepsiCo CEOs Through Time
Coca-Cola's Beatbox
18 Discontinued Foods From the 2000s That You Forgot About
Coca-Cola Death-Squads
The Unknown History of Mountain Dew
The 1939 Jingle that Made Pepsi Pop
The Unknown History of Cactus Cooler
Pepsico Acquisitions & Mergers
The History of Pepsi’s Bottle Evolution
The Unknown History of Smartwater
The Unknown History of Lemonade
Diet Rite — The Unknown History of the First Diet Soda
What Happened to Dr Pepper Red Fusion Soda
'It's The Real Thing' Campaign
Warren Buffett's Coca-Cola Investment
The Unknown History of Naked Juice: From the Beach to Pepsi Star
History of Dasani Water
The Secret History of Coca-Cola in North Korea
What Happened To dnL Soda? — A Short History & Why it Failed
The Unknown History of Stewart's Soda
Brad’s Drink & The Invention of Pepsi-Cola
Vintage Diet Coke Ads
The Rise & Fall of the Loft Candy Company
Slogans of Sprite Over the Years
Joseph Biedenharn's Coca-Cola Bottling Revolution
The Unknown History of Diet Pepsi
The Unknown History of Simply Beverages
15 Discontinued Snapple Flavors You Forgot About
Coca-Cola's Saga With the Soviet Union
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